Head of Growth

About the Role

Key Responsibilities

• Own and scale performance across Meta, Google, TikTok, Apple Search Ads
• Develop creative testing loops for UGC, hooks, and formats that scale
• Lead ASO for iOS (screenshots, keyword strategy, conversion optimization)
• Optimize spend with CAC targets and LTV expansion
• Launch weekly A/B tests on landing pages, trial flows, and paywalls
• Own pricing, packaging, and monetization experiments across both brands
• Monitor and optimize revenue per subscriber by channel, term, and funnel stage
• Build reporting views and dashboards for CAC, LTV, and subscriber growth
• Segment and analyze user cohorts by source and trial experience
• Manage freelancers, agencies, and internal team collaboration
• Drive weekly growth stand-ups with action plans and reporting
• Work closely with product and CRO to ship, test, and scale fast

Requirements

• 5+ years experience in growth, performance marketing, or DTC SaaS
• Mastery of Meta Ads, Google Ads, ASA, ASO, and creative iteration
• Experience running paywall tests, price testing, and A/B experimentation
• Data-fluent: GA4, Superwall, RevenueCat, Supermetrics, cohort analysis
• Ability to manage cross-functional teams and freelancers

Nice to Have

• Familiar with product-led growth and lifecycle marketing