Head of Marketing - Arena

About the Role

Key Responsibilities

• Help formulate and drive the evolution of our Go-to-Market strategy, working closely with Sales and Customer Success to build full funnel campaigns, shape our narrative, and create demand across key customer segments.
• Inspire, mentor, and grow a high-performing marketing team across product marketing, campaign execution, content, digital, and events, fostering a culture of innovation, collaboration, and accountability.
• Drive brand recognition and thought leadership through consistent messaging, innovative campaigns, and industry engagements, positioning Arena as a cloud-native PLM and QMS leader.
• Lead a digital-first demand generation strategy, leveraging AI, machine learning, and automation to drive organic and paid lead generation across multiple channels, optimizing campaigns to improve performance and revenue.
• Lead the product and customer marketing teams in collecting, analyzing, and interpreting customer, competitive, and market data to inform marketing strategies and build actionable insights.
• Set the standard for performance tracking using data to guide decision-making, optimize campaigns, and ensure strong ROI outcomes.
• Oversee the strategy, design, and maintenance of Arena's public-facing website through a content marketing team and agency.
• Partner closely with Sales, Customer Success, and Product teams to ensure alignment throughout the customer lifecycle and ensure marketing is a driver of growth.

Requirements

• 10-12+ years in B2B marketing leadership, including 3+ years at director level in high-growth environments.
• Proven success scaling B2B SaaS companies.
• Deep expertise in demand generation, performance marketing, and full-funnel ownership.
• Strong grasp of ABM and product-led growth strategies.
• Skilled at crafting GTM strategies in competitive markets.
• Demonstrated experience building and leading lean, high-performing marketing teams.
• Hands-on operator who balances strategy with execution.
• Data-first decision maker familiar with tools like Salesforce, Demandbase, Marketo, and Google Analytics.
• Ability to lead with clarity, transparency, humility, and a strong sense of accountability.
• Experience working in fast-paced environments with a resourceful and collaborative mindset.
• Experience selling in manufacturing industries is a bonus.

Nice to Have

• Experience selling in manufacturing industries.