HEAD OF SEARCH STRATEGY - Hybrid - $280K-$300K

Solomon Page Group

New York, NY

Full Time

Director

280k-300k

7 days ago

Job Description

About the Role

Our client is seeking a forward-thinking, performance-driven Head of Search Strategy to lead and evolve their SEM and SEO efforts across all digital platforms. This is a high-impact senior leadership role responsible for owning and advancing paid and organic search strategy including Google Ads, Shopping campaigns, SEO, and the emerging frontier of AI-assisted and contextual search. The ideal candidate is a hands-on leader and cross-functional collaborator, equally comfortable executing and overseeing, with deep expertise in retail and e-commerce search operations. The role will be central in driving profitable growth, enhancing search visibility, managing brand reputation across search engines, and adapting to the next generation of AI-integrated search experiences. It reports to executive leadership and offers a hybrid work model, requiring 1-2 days per week in-office in New York, NY.

Key Responsibilities

Lead holistic paid and organic search strategy, integrating SEM (Search, Shopping, Display, and Video) with modern SEO and AI search trends such as Google SGE, Bing Copilot, and ChatGPT browsing
Own and evolve Shopping campaign architecture, feed optimization, Merchant Center health, and cross-category targeting to ensure product visibility, profitability, and incremental customer acquisition
Drive long-tail and non-brand keyword strategy for both SEM and SEO, identifying overlooked query segments and scaling performance cost-efficiently
Oversee reputation management as it relates to search, ensuring branded search results, featured snippets, and review aggregates reflect accurate and favorable brand positioning
Collaborate with internal stakeholders across Content, Product, Merchandising, CRM, and Tech to unify messaging, align landing pages, and embed SEO and SEM best practices into site structure, metadata, and campaign messaging
Utilize and synthesize data across platforms including GA4, Search Console, Looker, SA360, and SEO tools to inform strategy, reporting, and leadership insights, clearly communicating trends and performance
Build and optimize multi-million-dollar paid search budgets with a rigorous eye toward cost efficiency, revenue impact, and margin contribution
Partner with analytics and finance teams to create robust forecasting models, scenario testing, and measurement frameworks that capture blended lift, new customer acquisition, and lifetime value impact
Champion test-and-learn experimentation across ad copy, bidding strategies, landing pages, and new ad formats. Run structured experiments and share learnings with clarity
Stay ahead of emerging AI capabilities in search marketing, integrating AI tools for keyword research, content scaling, dynamic bidding, and performance monitoring

Requirements

BA or BS in Marketing, Business, or a related field. MBA or advanced degree is a plus
10 or more years of hands-on experience in SEM and SEO with a strong track record of managing search strategy within a retail or e-commerce environment
Deep expertise in Google Ads including Search, Shopping, PMax, SA360, Merchant Center, Google Analytics, and SEO platforms such as SEMrush, Ahrefs, Moz, and Screaming Frog
Working knowledge of how AI and LLM-powered search is reshaping visibility, click behavior, and content frameworks
Strong understanding of data modeling, attribution, and performance reporting, with experience working closely with analytics and BI teams
Direct experience running and scaling Shopping campaigns, including feed auditing, segmentation, and bidding optimization
Proven ability to lead, mentor, and influence cross-functional teams in high-growth, fast-moving environments
Excellent communication skills with the ability to translate technical details into clear strategic business narratives

Nice to Have

Experience with AI tools for keyword research, content scaling, and performance monitoring
Experience in retail and e-commerce search operations

Qualifications

BA or BS in Marketing, Business, or a related field
MBA or advanced degree is a plus
10+ years of experience in SEM and SEO within retail or e-commerce

Benefits & Perks

Salary range of $280,000 - $300,000 plus bonus
Hybrid work model with 1-2 days in-office per week

Working at Solomon Page Group

The role offers the opportunity to shape both tactical execution and long-term innovation across performance channels, emphasizing leadership, collaboration, and strategic growth in a fast-paced, high-growth environment.

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