Head of User Acquisition - Sports Betting - Hybrid Miami (relocation assistance)

About the Role

Key Responsibilities

• Develop and execute comprehensive user acquisition strategies and campaigns to drive customer growth.
• Set and manage acquisition goals, budgets, and KPIs in collaboration with the Head of Marketing.
• Partner with internal stakeholders to refine the customer funnel and optimize conversion rates.
• Lead paid media and affiliate marketing efforts across platforms including Meta, TikTok, Snapchat, Twitter/X, display, paid search, and CTV.
• Manage brand and affiliate partnerships to drive user growth and increase market share.
• Collaborate with internal content and media teams to develop high-performing creative and run A/B tests for ongoing optimization.
• Conduct regular campaign performance analysis and reporting, offering actionable insights to senior leadership.
• Scout and onboard new marketing partners ahead of major events and seasonal opportunities (e.g., NFL 2025).
• Stay current with market trends and emerging technologies in user acquisition and performance marketing.
• Build strong relationships with external vendors, agencies, and partners to enhance acquisition outcomes.

Requirements

• 4+ years of experience in user acquisition, growth marketing, or performance marketing, ideally within online gaming, fantasy sports, or a related sector.
• Strong understanding of both digital and traditional marketing channels and affiliate models.
• Proven success in planning and executing data-driven acquisition campaigns with measurable ROI.
• Experience working with analytics tools such as Google Analytics and attribution platforms.
• Excellent project and team management skills, with the ability to lead multi-channel marketing efforts.
• Strategic mindset with a hands-on approach and the ability to thrive in a fast-paced, performance-oriented environment.
• Bachelor's degree in Marketing, Business, or related field required (Master's preferred).
• Passion for the gaming industry and deep understanding of user behavior and digital media trends.

Qualifications

• Bachelor's degree in Marketing, Business, or related field (Master's preferred)

Benefits & Perks

• $185k+ with equity and benefits
• Relocation support available