Hotel Brand Success Coordinator

About the Role

Key Responsibilities

• Oversee third-party revenue management partners to ensure rate strategies, pacing, and RevPAR goals are aligned with brand targets.
• Manage coordination with outsourced sales providers, maintaining visibility into their outreach and ensuring brand alignment.
• Consolidate performance insights and ensure third-party efforts are contributing to broader commercial goals.
• Attend weekly meetings with Revenue Management and Sales to stay aligned on performance, promotions, and strategy.
• Oversee the outsourced call center operation, ensuring they are meeting service standards, converting calls effectively, and aligning with brand and revenue objectives.
• Provide hands-on support to franchisees in troubleshooting brand systems, marketing execution, loyalty program setup, and compliance issues.
• Act as a central contact for fielding property-level questions related to sales, digital tools, and franchise guidelines, escalating issues as needed.
• Serve as the lead owner of the CRM platform, ensuring data integrity, segmentation accuracy, and system optimization.
• Collaborate with marketing vendors to enhance CRM functionality and integrations.
• Oversee the hotel group's loyalty program, ensuring smooth operations, reward fulfillment, and consistent member communication.
• Analyze performance metrics for loyalty engagement and recommend improvements to increase sign-ups and repeat stays.
• Design and execute digital marketing campaigns, including email campaigns, promotional offers, and seasonal marketing initiatives.
• Write, design (with agency support), and schedule regular e-newsletters to engage B2B and B2C customer segments.
• Manage Meta (Facebook/Instagram) ad campaigns and track ROI.
• Develop promotional content (ads, landing pages, social content).
• Coordinate photo/video shoots for marketing use, ensuring all creative assets align with brand standards.
• Ensure hotel websites are updated regularly with offers, events, and property information, while applying SEO best practices.
• Partner with marketing vendors or internal teams to improve site performance and search visibility.
• Maintain a content calendar and approve creative assets in collaboration with internal stakeholders.
• Maintain shared systems and documentation across marketing, CRM, franchise, and third-party operations.
• Assist with onboarding and standardizing new tech platforms, vendors, or internal tools.
• Support properties with troubleshooting related to systems, OTA connections, rate parity issues, and related technical challenges.
• Compile and share regular reports on revenue, loyalty/CRM performance, campaign metrics, and agency/vendor updates.
• Prepare summaries and recommendations for Corporate based on cross-functional insights.
• Support leadership with special projects tied to brand development or strategic growth.

Requirements

• Bachelor's degree in Hospitality, Marketing, Business, or related field.
• 3-5 years experience in hotel operations, marketing, revenue, or franchise brand management.
• Proficiency in CRM systems, digital marketing tools, and content development.
• Excellent communication and project management skills.
• Highly organized and capable of managing multiple vendors and deliverables.

Nice to Have

• Content creation experience (1-2 years).
• Content creation experience (3-5 years).
• Software troubleshooting.
• Vendor management.
• Marketing experience.
• Hotel experience.

Qualifications

• Bachelor's degree in Hospitality, Marketing, Business, or related field.

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid time off
• Employee discount