Integrated Marketing & Brand Dir

About the Role

Key Responsibilities

• Leads the development and implementation of comprehensive, customer-obsessed brand marketing strategies that increase brand awareness and experience, customer engagement, and revenue by deeply understanding consumer needs and behaviors.
• Oversees and crafts culturally defining brand messaging and storytelling across all marketing channels, ensuring consistency with the company's vision and values.
• Establishes digital advertising and traffic acquisition strategies, including campaigns and paid search optimization.
• Analyzes campaign performance using data-driven insights to measure and identify key performance indicators (KPIs) and metrics, evaluating success and providing actionable recommendations for optimization and future campaigns.
• Defines and establishes architectural best practices, a common language and patterns, style guidelines, and functional consistency.
• Stays abreast of industry trends, continuously monitors industry trends, competitor activities, and emerging marketing technologies, and explores opportunities in social media content marketing, email marketing, SEO, and paid marketing.
• Provides oversight to agency partners, including conveying Beazer's marketing and brand directions, establishing and maintaining partnerships, and setting delivery goals and metrics.
• Forges strong partnerships with sales, operations, field marketing, and other marketing teams to align marketing strategies, streamline execution, and maximize impact.
• Fosters an environment of creativity, collaboration, and strategic thinking while driving measurable impact.
• Performs other duties assigned under the direction of the Chief Marketing Officer.

Requirements

• Bachelor's degree in marketing, consumer behavior, advertising, or another related area.
• 10 plus years of combined experience with integrated marketing, paid media, and brand development.
• Proven leadership experience with the ability to manage and develop high-performing teams.
• Excellent communication, collaboration, negotiation, and planning skills.
• Demonstrated success in influencing and communicating ideas to various stakeholders.
• Awareness of current cultural trends as they relate to the brand and relevant promotional opportunities.
• Strong analytical skills with the ability to measure campaign performance and demonstrate ROI.
• Ability to lead multiple complex projects simultaneously.
• Competencies in visionary leadership, technical expertise, collaboration, and innovation.

Nice to Have

• Experience with social media content marketing, email marketing, SEO, and paid marketing.
• Experience in creating and executing high-impact marketing campaigns.
• Knowledge of industry trends and emerging marketing technologies.

Qualifications

• Bachelor's degree in marketing, consumer behavior, advertising, or related field.
• 10+ years of experience in integrated marketing, paid media, and brand development.

Benefits & Perks

• Industry competitive salary ($113K - $153K annually).
• Parental leave policy.
• Flexible time-off program.
• Development opportunities.
• Work environment balancing office-based tasks with occasional travel.