Integrated Marketing Manager

About the Role

Key Responsibilities

• Develop marketing strategies and lead integrated marketing plans that deliver to commercial/brand priorities/goals and further our business transformation
• Leverage data, analytics, and segmentation to find opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives
• Own and author marketing plans; work closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget
• Partner with brand strategy and internal creative teams along with agencies on creation of communications and collateral that speaks to the audience and campaign objectives
• Partner with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance
• May lead/mentor other managers and influence cross-functional teams

Requirements

• Bachelor's Degree (Required)
• 4-7 years Marketing experience in authoring and driving national integrated marketing plans with recognized B2C brands
• Less than 2 years delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution
• Proven understanding of digital marketing including web/ecommerce, media, social, paid search, attribution, and optimization
• Exceptional experience applying consumer insights to improve campaign targeting, delivery, and performance
• Campaign leadership skills including end-to-end campaign development in a multi-channel/omni-channel environment
• At least 18 years of age and legally authorized to work in the United States

Nice to Have

• Master's/Advanced Degree

Qualifications

• Educational background includes a Bachelor’s Degree (Required); Master’s/Advanced Degree (Preferred)

Benefits & Perks

• Competitive base salary and compensation package
• Annual stock grant, employee stock purchase plan, 401(k)
• Access to free, year-round money coaches
• Medical, dental, and vision insurance
• Flexible spending account
• Paid time off and up to 12 paid holidays annually
• Paid parental and family leave
• Family building benefits, back-up care, childcare subsidy, tuition assistance, college coaching
• Disability, voluntary AD&D, accident, life, and long-term care insurance
• Mobile service & home internet discounts, pet insurance, transit programs