Lead Digital Customer Growth - Business Upper Funnel Engagement

AT&T

Dallas, TX

Full Time

Senior

144k-216k

4 days ago

Job Description

About the Role

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. We are seeking a strategic and results-driven Lead Digital Customer Growth Manager to elevate our Upper Funnel Engagement Strategy. This role is pivotal in enhancing customer experiences by optimizing key digital touchpoints and refining end-to-end customer journeys. The ideal candidate will bring a blend of strategic insight, analytical rigor, and cross-functional leadership to drive measurable improvements in engagement and conversion. Responsibilities include conducting in-depth customer journey analyses, managing high-impact content, and continuously monitoring page performance to inform data-driven enhancements. This position plays a critical role in aligning digital initiatives with broader business objectives to accelerate growth and deliver exceptional customer value.

Key Responsibilities

Develop and execute strategies to optimize key web pages and drive upper-funnel engagement.
Partner with Digital Product, SEO, Sales, and Product teams to align on growth initiatives.
Analyze customer behavior and feedback to enhance digital journeys.
Lead A/B and multivariate testing to validate and refine page performance.
Support creation of SEO-optimized content that aligns with business goals.
Track and report performance metrics, delivering actionable insights.
Present progress and recommendations to stakeholders and senior leadership.

Requirements

Experience in digital merchandising, ecommerce, or digital growth strategy.
Proficiency in analytics tools (e.g., Adobe Analytics) and data interpretation.
Strategic mindset with strong execution and problem-solving skills.
Knowledge of SEO, A/B testing, and content management best practices.
Strong project management and organizational capabilities.
Excellent communication and cross-functional collaboration skills.

Benefits & Perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Working at AT&T

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you'll lead transformation surrounded by trailblazing industry leaders like you. You'll be empowered to go above and beyond - making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you're at in your career trajectory, you'll be rewarded by the impact that comes with making a difference in the lives of millions.

Apply Now