Lead Digital Customer Growth Strategy

About the Role

Key Responsibilities

• Collaborate with product, marketing, analytics, and digital teams to identify, strategically define, and prioritize growth opportunities across AT&T's digital channels.
• Lead cross-functional workstreams to translate business objectives into actionable digital plans, including campaign development, content creation, and digital capabilities.
• Assess and address digital readiness, identifying and closing critical gaps to ensure successful launches and ongoing performance.
• Serve as a business-minded advisor and liaison between product development, marketing, and digital execution teams to drive cohesive customer growth strategies.
• Monitor, analyze, and report on digital performance metrics, using insights to optimize future initiatives and drive continuous improvement.
• Champion digital innovation and best practices, keeping AT&T at the forefront of customer-centric growth strategies.

Requirements

• Bachelor's degree in Business, Marketing, Digital Strategy, or a related field.
• 7+ years of experience in digital growth, product marketing, strategy consulting or GTM roles within digital-first organizations.
• Demonstrated ability to work across digital campaigns, content strategy, customer experience, and business operations.
• Strong business/financial acumen and analytical skills, with proven experience driving business results through digital initiatives.
• Excellent communication and cross-functional leadership abilities.
• Experience in telecom, SaaS/subscription products, or related fields preferred.
• Familiarity with agile frameworks and a fast-paced, results-driven culture.

Nice to Have

• Experience in telecom, SaaS/subscription products, or related fields.

Qualifications

• Bachelor's degree in Business, Marketing, Digital Strategy, or a related field.
• 7+ years of experience in digital growth, product marketing, strategy consulting or GTM roles within digital-first organizations.

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone