Lead Market Development

About the Role

Key Responsibilities

• Demonstrate strategic leadership by proactively shaping product initiatives, aligning cross-functional teams, and driving long-term business objectives in partnership with the OEM.
• Drive seamless collaboration across diverse cross-functional teams—including marketing, digital, operations, IT, device technology, Retail, and Customer Care—by fostering alignment, clear communication, and accountability to ensure the flawless execution of Apple product initiatives.
• Oversee project management for OEM-related initiatives, ensuring milestones are met and issues are resolved promptly.
• Communicate updates, risks, and successes to executive leadership and relevant teams, ensuring transparency and informed decision-making.
• Champion process improvements and best practices to optimize product launch efficiency and customer experience.
• Support post-launch activities, including performance tracking, issue resolution, and continuous improvement efforts.
• Monitor industry trends and the OEM's product roadmap to anticipate opportunities and challenges, providing actionable insights to leadership.
• Develop and maintain strong relationships with internal stakeholders to ensure alignment on goals, priorities, and execution strategies.
• Provide regular updates and strategic recommendations to executive leadership.

Requirements

• Bachelor's degree (BS/BA) desired.
• 5+ years of related experience.
• A minimum of 5+ years of experience in project management, product marketing, or a related field is required.
• Experience working in cross-functional teams with a proven ability to influence stakeholders at all levels.
• Strong knowledge of retail store designs and customer-centric product messaging strategies.
• Proven track record of leading complex, cross-functional product initiatives in a large enterprise environment.
• Outstanding verbal and written communication skills, able to influence and engage stakeholders at all levels.
• Detail-oriented with a strong ability to manage timelines and deliverables.
• Strong customer-centric mindset with an ability to anticipate customer needs and design product experiences that deliver exceptional value.
• Strategic thinking and problem-solving abilities, with a focus on anticipating challenges and identifying innovative solutions.
• Strong analytical skills, with the ability to interpret data and provide actionable recommendations.
• Familiarity with AT&T's internal systems, workflows, and organizational structure is highly advantageous.
• Comfortable working in fast-paced, dynamic environments and adapting to evolving priorities.

Nice to Have

• Familiarity with AT&T's systems and processes.
• Experience in retail store design and customer-centric messaging strategies.

Qualifications

• Educational background: Bachelor's degree (BS/BA) desired.

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond state and local law requirements
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phone