Lead Marketing

About the Role

Key Responsibilities

• Leads the development of impactful and integrated dealer marketing plans to achieve the desired performance for motorcycles, general merchandise, parts and accessories, and service
• Acts as a conduit between the company and the Dealers
• Serves as a subject matter expert to Dealers on marketing plans in alignment with the in-market marketing strategies
• Leads activation of dealership marketing programs, events, tools, and planning
• Develops creatives and assets to support dealer level marketing needs
• Works in close collaboration with internal and external Harley-Davidson partners and dealerships to deliver on retail goals and initiatives
• Collaborates with internal cross-functional teams and marketing subject matter experts on program requirements, policies, and procedures related to campaigns executed through the dealer network
• Tracks, measures, and reports on the effectiveness of marketing efforts executed

Requirements

• Typically requires a minimum of 8 years of related experience
• Proven track record of driving successful marketing campaigns and delivering business objectives
• Experience translating brand level campaign initiatives into retail programs
• Ability to develop constructive and cooperative working relationships with others and relate well to individuals with a variety of backgrounds
• Strong interpersonal, verbal, and written communication skills
• Ability to use sound judgment and discretion in dealing with sensitive and/or confidential information matters

Nice to Have

• Experience in the motorcycle, automotive, or related wholesale or franchise model industries

Qualifications

• High School Diploma or Equivalent required
• Bachelor's Degree preferred

Benefits & Perks

• Annual bonus programs
• Health insurance benefits
• A 401k program
• Onsite fitness centers and employee stores
• Employee discounts on products and accessories