Lead Marketing and Brand Strategy

AT&T

Dallas, TX

Full Time

Senior

131k-196k

14 days ago

Job Description

About the Role

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. The role involves supporting the Marketing Strategy and Brand Strategy organization at AT&T, a company dedicated to redefining connectivity and serving customers with innovative products and services. The candidate will work within the Marketing & Growth Organization, responsible for driving sustainable growth, understanding customer needs, and building a culturally relevant and beloved brand. The role emphasizes deep analytical skills, cross-team collaboration, and strategic thinking to support business growth and customer engagement.

Key Responsibilities

Support the marketing and brand strategies that enable business units to anticipate and deliver on customer needs, address pain points, and evolve perceptions.
Deeply understand how AT&T businesses operate, including the product and service portfolio, and identify potential growth opportunities.
Become an expert on AT&T's product and service portfolio, understanding how each element fits together to present a compelling offering to consumers.
Identify unique customer insights and turn facts and analytics into novel findings.
Partner with colleagues across various levels and functions to execute strategic recommendations.
Develop and deliver outputs such as portfolio strategy, brand architecture, value propositions, segmentation, messaging frameworks, market sizing, journey maps, brand health analysis, business cases, marketing plans, and strategic roadmaps.

Requirements

Strong analytical prowess and data fluency to understand customer, competitor, and market dynamics.
Ability to partner effectively across teams and influence stakeholders at all levels.
Deep understanding of how businesses operate and drive revenue and market share.
Familiarity with strategic levers, competitive environment, and emerging market trends.
Ability to identify customer insights and operational implications of strategic recommendations.
Experience in developing strategic frameworks, brand positioning, and market analysis.

Nice to Have

Experience in marketing strategy, brand management, or related fields.
Knowledge of telecommunications or technology industries.
Experience with market research, customer journey mapping, or CX analysis.

Qualifications

Minimum of a bachelor's degree (implied by the professional level and strategic nature of the role).

Benefits & Perks

Medical, Dental, and Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation and 9 holidays annually)
Paid Parental and Caregiver Leave
Additional sick leave beyond legal requirements
Adoption Reimbursement
Disability Benefits (short and long term)
Life and Accidental Death Insurance
Critical illness/accident hospital indemnity/group legal benefits
Employee Assistance Programs (EAP)
Employee wellness programs
Employee discounts up to 50% on eligible AT&T products and services

Working at AT&T

AT&T fosters a culture of innovation, collaboration, and making a meaningful impact through connectivity and technology. The company emphasizes empowering employees to go above and beyond, supporting initiatives, and connecting through employee groups. It values diversity, inclusion, and providing equal employment opportunities, along with a focus on employee well-being and development.

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