Lead Marketing Consultant

KeyBank

Brooklyn, OH

Full Time

Senior

11 days ago

Job Description

About the Role

The Lead Marketing Consultant is responsible for managing and executing marketing campaigns for the Retail Network focusing on Key@Work and other acquisition tactics. They organize the execution of client-facing marketing in collaboration with multiple data and channel partners, and coordinate all activities required to deliver omni-channel direct marketing, including direct mail, email, online banking messaging, and phone leads. The role may involve coaching and leading marketing consultants and working within an agile operating mode, overseeing campaign execution and delivery from end-to-end in partnership with multiple teams across the enterprise.

Key Responsibilities

Oversees the creation of project plans with detailed information for all Marketing execution partners, including timing of each initiative
May lead a team in the execution and management of assigned marketing campaigns
Identifies project problems/risks, proposes solutions, and escalates to leadership for timely resolution, if necessary
Coordinates work across internal and external teams while building trust and relationships with key stakeholders
Manages internal and external agencies to develop project objectives and project plans
Responsible for consistent year-over-year improvements in program performance
Coaches business partners and stakeholders in the effective use of marketing programs and channels to optimize returns
Partners with Compliance and Risk Management to ensure all marketing campaigns are executed in a compliant manner, including documenting multiple approval check points
Helps conduct regular audit activities of marketing campaigns executed over a certain period of time to demonstrate alignment to compliant execution
Develops innovative marketing opportunities that support the overall marketing strategy

Requirements

Bachelor's degree in marketing, business or related field or equivalent work experience
Minimum of 10 years marketing or related experience
Proven ability to effectively organize, plan and execute multi-functional projects
Strong analytical, process management, project management and conceptual skills
Strong collaborative skills and ability to constructively challenge when needed
Professional savvy: ability to effectively influence leaders and peers
Proven leadership, relationship-building skills levels
Strong problem identification and reporting skills
Excellent attention to detail, high-level of organization and ability to multi-task
Strong oral and written communication skills
Preferred strong knowledge of the Financial Services industry

Qualifications

Bachelor's degree in marketing, business or related field or equivalent work experience
Minimum of 10 years marketing or related experience

Working at KeyBank

KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.

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