Lead Paid Search Manager

Scribd

Sacramento, CA

Full Time

Senior

99k-172k

13 days ago

Job Description

About the Role

The Lead Paid Search Manager at Scribd will join the Performance Marketing team to scale user acquisition across various search platforms such as Google Search, Bing, Apple Search Ads, and Google UAC. The role involves managing performance campaigns focused on high-value user acquisition, optimizing for LTV:CAC, and collaborating with product and marketing teams to integrate paid search into overall growth strategies. Scribd emphasizes a culture of boldness, flexibility, and collaboration, supporting employee development and diversity through various programs and benefits.

Key Responsibilities

Manage performance across Google Ads and other search platforms with a focus on LTV-driven growth
Lead experimentation with bidding models (e.g., LTV bidding, offline conversions), campaign structures, creative messaging, landing pages, and audience segmentation
Identify growth opportunities through account expansion, platform integrations, tooling, new product adoption, and staying current with the evolving search landscape
Stay ahead of platform changes and new features, implementing beta opportunities when available
Own regular analytics and reporting and effectively communicate performance insights, wins, and challenges
Partner with product development and engineering teams to develop data feeds, LTV signaling pipelines, landing page variants, and implement tracking solutions
Collaborate with other marketers and product teams to ensure Paid Search is integrated into the overall growth strategy

Requirements

7+ years of experience managing large-scale paid search campaigns, with at least 3 years focused on subscription or D2C products
Proven track record of scaling search advertising spend efficiently while maintaining or improving LTV:CAC
Demonstrated success in conversion optimization, audience targeting, and creative testing methodologies
Experience with attribution models and incrementality testing, including how SEM complements SEO
Skilled in budget planning and forecasting
Proficient in attribution, tracking, testing, and campaign reporting (advanced Excel skills and experience with Looker are a plus)
In-depth understanding of automated bidding strategies with experience optimizing toward CPA or ROAS goals

Nice to Have

Experience with marketing subscription products or digital content services
Familiarity with mobile app marketing and app store optimization
Experience with Google Tag Manager, Looker, or Appsflyer

Qualifications

Experience managing large-scale paid search campaigns
Experience with subscription or digital content services preferred
Proficiency in tools such as Google Ads, Google Tag Manager, Looker, or Appsflyer is a plus

Benefits & Perks

Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
12 weeks paid parental leave
Short-term/long-term disability plans
401k/RSP matching
Onboarding stipend for home office peripherals + accessories
Learning & Development allowance
Quarterly stipend for Wellness, WiFi, etc.
Mental Health support & resources
Free subscription to the Scribd Inc. suite of products
Referral Bonuses
Book Benefit
Sabbaticals
Company-wide events
Team engagement budgets
Vacation & Personal Days
Paid Holidays (+ winter break)
Flexible Sick Time
Volunteer Day
Company-wide Employee Resource Groups
Access to AI Tools

Working at Scribd

Scribd fosters a culture where employees can be real and bold, encouraging debate and commitment, and empowering action. The company values balancing individual flexibility with community connections through Scribd Flex, emphasizing intentional in-person collaboration. Scribd promotes diversity, inclusion, and continuous learning, offering various programs and resources to support employee well-being and development.

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