Lead Product Marketing

About the Role

Key Responsibilities

• Lead the entire lifecycle of assigned products, from concept and launch to growth, maturity, and eventual retirement.
• Make critical lifecycle decisions, such as introducing new features, repositioning products, and determining end-of-life strategies.
• Design and execute customer migration or transition plans for product sunsets to minimize disruption and retain customer satisfaction.
• Conduct multi-year product planning to align with corporate goals and evolving market conditions.
• Develop and maintain comprehensive product roadmaps that prioritize customer needs, market opportunities, and financial objectives.
• Collaborate with stakeholders to ensure alignment on roadmap priorities and execution timelines.
• Continuously analyze market trends, competitor strategies, and customer behavior to identify opportunities for innovation and differentiation.
• Use customer segmentation and journey mapping to refine product positioning and enhance the customer experience.
• Define and track key performance indicators (KPIs) for product success, including revenue, adoption rates, customer satisfaction, and cost-to-serve.
• Perform regular health checks on product performance, identifying areas for optimization and growth.
• Use data analytics and financial modeling to inform product decisions and maximize profitability.
• Partner with engineering, sales, marketing, and support teams to ensure seamless product delivery and execution.
• Act as the primary point of contact and advocate for assigned products, ensuring cross-functional alignment and resolving conflicts.
• Drive go-to-market strategies in collaboration with sales and marketing teams to ensure successful product launches and adoption.
• Foster a culture of innovation by identifying and implementing emerging technologies and market trends.
• Recommend process improvements and modern tools for more effective product management and lifecycle execution.
• Provide regular product updates and strategic recommendations to executive leadership.
• Act as a mentor and subject-matter expert within the team, guiding less experienced professionals.

Requirements

• Bachelor's degree (BS/BA) desired.
• 5+ years of related experience in product management or product marketing.
• Demonstrated expertise in managing products through their entire lifecycle, including launches, optimizations, and end-of-life planning.
• Experience working in cross-functional teams with a proven ability to influence stakeholders at all levels.
• Ability to develop and present detailed business cases to justify product investments, feature enhancements, and lifecycle decisions.
• Strong ability to analyze market trends, identify gaps, and propose innovative solutions that drive customer value and competitive advantage.
• Proficiency in using data analytics tools to measure product performance and inform strategic decisions.
• Deep understanding of marketing principles to position products effectively in target markets and drive customer adoption.
• Proven experience in leading cross-functional teams to achieve product and business goals.
• Strong customer-centric mindset with an ability to anticipate customer needs and design products that deliver exceptional value.

Nice to Have

• Familiarity with Agile methodologies and product management tools (e.g., JIRA, Confluence, Aha!).
• Experience in telecommunications, technology, or related industries.
• Knowledge of emerging technologies such as AI, IoT, or cloud computing and their application in product innovation.

Qualifications

• Bachelor's degree (BS/BA) desired.
• 5+ years of related experience in product management or marketing.
• Certification is required in some areas.

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond legal requirements (may be unprotected)
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident/hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% on eligible AT&T mobility plans, internet, and accessories