Lead Product Marketing

AT&T

Dallas, TX

Full Time

Senior

144k-216k

about 2 months ago

Job Description

About the Role

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. The role is based in El Segundo, CA or Dallas, TX, within AT&T's Marketing & Growth Organization. The company is focused on redefining connectivity, serving customers with innovative products and services, and building a culturally relevant and beloved brand. The Marketing & Growth Organization drives sustainable growth through customer understanding, compelling marketing efforts, and brand building. The Lead Product Marketing role involves developing and executing consumer-facing marketing programs to stimulate upgrades, drive gross adds, and reduce churn within the wireless customer base, working closely with internal and agency partners to optimize campaigns and analyze performance.

Key Responsibilities

Design and implement comprehensive marketing campaigns to stimulate upgrades, gross adds, and broadband adoption within the current wireless customer base.
Develop strategies to reduce customer churn with relevant customer communications.
Collaborate with creative teams to produce compelling content and promotional materials that resonate with target audiences.
Identify trends within the existing customer base to apply to targeted marketing efforts.
Proactively seek out data from internal resources to optimize campaigns.
Develop and refine customer segmentation strategies to tailor marketing efforts effectively.
Monitor and analyze campaign performance metrics to assess effectiveness and ROI.
Utilize data-driven insights to optimize campaigns and improve outcomes.
Prepare and present reports on campaign performance to stakeholders.

Requirements

5+ years relevant experience in Marketing, Digital, or Agency environments.
Experience with campaign management and partnership with marketing agencies.
Experience managing initiatives for consumer-facing channels.
Ability to generate marketing ideas and insights from multiple data sources.
Strong presentation skills.
Demonstrated problem-solving ability.
Interest in building new direct marketing channels to meet customers where they are.

Nice to Have

Experience in email, SMS, paid media, and/or digital channels.
Cross-team relationship building experience (analytics, retail, online, call center).

Qualifications

Educational background is not explicitly specified, but candidates should have relevant experience as indicated.
Candidates with arrest or conviction records will be considered in accordance with applicable laws.

Benefits & Perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond legal requirements
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% on eligible AT&T mobility plans, accessories, internet, and phone

Working at AT&T

AT&T is a global leader in communications and technology, emphasizing innovation, customer service, and employee empowerment. The company fosters a collaborative environment with opportunities for growth, connecting employees through various initiatives and employee groups, and rewarding impactful work that makes a difference in the lives of millions.

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