Lead Product Marketing Manager

About the Role

Key Responsibilities

• Collaborate with a team of high performing product marketers, developing product marketing strategies and executing against plans - focused on UKG Pro's AI (UKG Bryte).
• Align closely with Product Management, understanding UKG Bryte / AI product innovation and leading roadmap delivery and amplification.
• Craft compelling messages across various buyer personas, marketing channels and geographies that communicate our strengths, differentiators, and business value.
• Collaborate with individuals and teams throughout the company, including Sales, Presales, Services, Marketing and Product teams, helping teams communicate complex platform features with clarity and impact.
• Launch successful AI use cases and new products to market (NPIs), leading all activity including marketing content, pipeline acceleration, internal enablement, customer education and communication.
• Align messaging across external assets, product UI, customer-facing materials, and internal go-to-market (GTM) tools to ensure consistency and brand cohesion.
• Create compelling content—presentations, solution briefs, whitepapers—that clearly articulate product value from both technical and strategic perspectives.
• Empower GTM teams with resources that highlight platform capabilities, ecosystem flexibility, and AI-driven innovations.
• Partner with Sales Enablement to deliver impactful training sessions and scale enablement programs across the revenue organization.
• Transform customer feedback, usage data, and market research into actionable insights that inform product marketing strategy and content.
• Collaborate with Demand Generation to craft content that supports key buyer journey stages and drives campaign performance.
• Guide customer adoption strategies of UKG's AI / Bryte solutions, driving adoption metrics within the customer base.
• Research and analyze HCM / WFM and AI market trends to improve UKG's global positioning and messaging.

Requirements

• 5+ years prior product marketing experience.
• Prior experience in the HR/payroll/WFM or technology (AI) industry.

Nice to Have

• Strong strategic planning and product launch experience.
• Effective leadership and presentation skills.
• Excellent people skills with the ability to interact well with cross-functional teams.
• Enthusiastic, innovative, and creative spirit.
• Ability to perform well in a fast-paced environment.
• Strong organizational skills to effectively manage competing projects with tight deadlines.
• Ability to think strategically and synthesize information.

Qualifications

• Educational background is not explicitly specified, but at least 5+ years of product marketing experience is required.

Benefits & Perks

• The pay range for this position is $112,300 to $161,400, however, base pay offered may vary depending on skills, experience, job-related knowledge and location.
• This position is also eligible for a short-term incentive and a long-term incentive as part of total compensation.
• Information about UKG's comprehensive benefits can be reviewed on their careers site at https://www.ukg.com/careers.