Lead Product Marketing Manager

UKG

Atlanta, GA

Full Time

Senior

112k-161k

about 2 months ago

Job Description

About the Role

As a Lead Product Marketing Manager at UKG, you will be creative, strategic, and inspiring as part of a high-performing team of product marketers. The role focuses on building and executing the product marketing strategy for the UKG Ready product, including developing marketing materials, programs, and initiatives. You will work closely with Product Management to craft messaging, launch new products, and brief industry influencers, all within a company that values purpose, inclusion, and innovation.

Key Responsibilities

Collaborate with a team of high performing product marketers, developing product marketing strategies and executing against plans focused on UKG Ready
Align closely with Product Management, understanding UKG Ready's innovation roadmap and delivering competitive messaging and amplification both internally and externally
Craft compelling messages across marketing channels and geographies that communicate strengths, differentiators, and business value
Collaborate with Sales, Presales, Services, Marketing, and Product teams to enable effective positioning of new UKG Ready offerings
Launch new products to market, leading activities including market positioning, content creation, pipeline acceleration programs, internal enablement, customer education, and communication
Research and analyze HCM / WFM market trends and buyer needs to improve UKG's global positioning and messaging

Requirements

5+ years of prior Product Marketing, Product Management, or Pre-sales experience
Strong strategic planning and product launch experience

Nice to Have

Prior experience in the HR/payroll/WFM or marketing technology solutions into small and midsize businesses
Effective storytelling and presentation skills
Excellent people skills with the ability to interact well with cross-functional teams
Enthusiastic, innovative, and creative spirit
Ability to perform well in a fast-paced environment
Strong organizational skills to effectively manage competing projects with tight deadlines
Ability to think strategically and synthesize information

Qualifications

Educational background is not explicitly specified in the description

Benefits & Perks

Competitive pay range of $112,300 to $161,400 USD, with potential short-term and long-term incentives
Comprehensive benefits package available on UKG careers site
Wellness programs, tuition reimbursement, and U Choose expense reimbursement program
Inclusive culture with active employee resource groups and supportive leadership

Working at UKG

UKG fosters an inclusive, purpose-driven culture that values every voice, supports personal and professional growth, and emphasizes collaboration, innovation, and a caring environment. The company is committed to diversity, equity, and inclusion, with active employee resource groups and a focus on building a great place to work.

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