Lead Web Experience Manager

About the Role

Key Responsibilities

• Develop and execute a comprehensive, long-term strategic roadmap for Citrix, focusing on continuous improvement across user experience (UX), performance, content delivery, and design aesthetics.
• Lead the hands-on design and development of all new landing pages and web experiences, from initial wireframe and mockup to final, responsive code.
• Champion a user-centric approach, leveraging analytics, user testing, and customer feedback to identify pain points and opportunities for enhancement on landing pages and throughout the site.
• Collaborate with marketing leadership and product teams to ensure the website's goals align with broader company objectives, product launches, and strategic initiatives.
• Lead AB testing and multivariate testing initiatives to deepen user engagement, increase product feature adoption, and enhance customer satisfaction.
• Act as the central point of contact for all web-related projects, managing requests from various internal teams.
• Partner with content teams, brand strategists, and product managers to develop campaign ideas and messaging, then oversee their creative and technical execution.
• Work closely with IT and back-end development teams to ensure the website is technically sound, scalable, secure, and built on a robust infrastructure.
• Translate business requirements and creative briefs into functional, high-quality web pages.
• Own the web analytics strategy, utilizing tools like Google Analytics, Adobe Analytics, and Hotjar to measure performance and user behavior.
• Develop and maintain dashboards to report on web performance, user insights, and progress against goals.
• Transform complex data into compelling stories to guide strategic decision-making.
• Partner with content marketing teams and external agencies to ensure the website communicates the brand message through engaging, optimized content.
• Develop and implement strategies to optimize content for search engines and emerging search paradigms, including AI-driven search.

Requirements

• Experience in developing and executing web strategy, design, and development.
• Hands-on experience with designing and coding responsive web pages and experiences.
• Strong understanding of user experience (UX), performance optimization, and content delivery.
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, and Hotjar.
• Ability to translate business requirements into functional web solutions.
• Experience collaborating with cross-functional teams including marketing, product, IT, and content teams.
• Knowledge of SEO best practices and content optimization strategies.
• Strategic thinking with a deep understanding of modern web standards and design principles.

Nice to Have

• Experience with multivariate and A/B testing methodologies.
• Familiarity with AI-driven search optimization.
• Experience working in a global or enterprise web environment.

Qualifications

• Not explicitly specified in the description.

Benefits & Perks

• Not specified in the description.