Manager, BR Racing Brand Strategy

About the Role

Key Responsibilities

• Manage B/R Racing's programming calendar and production orders, particularly within a long-term tentpole planning process.
• Manage B/R Racing programming staff to ensure responsiveness to the motorsports news cycle, including all significant NASCAR events.
• Work with Bleacher Report, B/R App, and House of Highlights teams to develop and execute motorsports content strategy across the portfolio of brands.
• Coordinate with NASCAR programming counterparts on content strategy and execution.
• Collaborate with linear production teams to plan and curate studio coverage moments around NASCAR races and identify opportunities for B/R Racing to feature within linear broadcast moments.
• Plan and manage all video-on-demand programming with Bleacher Report production teams, including hero productions and talent commitments.
• Manage B/R Racing content budget and execute branded and sponsored programming.
• Edit and program social platforms directly where necessary.
• Be available to work major NASCAR events and travel onsite to TNT Sports races.
• Potentially appear on-camera or have voice used on video as needed (as mutually agreed).

Requirements

• 5+ years of experience in digital media, social media, or content curation.
• Extensive knowledge of motorsports, especially NASCAR.
• Proficiency with Instagram, TikTok, Twitter, Facebook, and YouTube platforms.
• Demonstrated ability to produce and edit social content.
• Passionate racing fan with understanding of memes, trends, viral content, and popular culture.
• Ability to work nights and weekends in accordance with NASCAR schedule.

Nice to Have

• Experience with Adobe Premiere, Meta Creator Studio, ClipPro.

Qualifications

• No formal educational qualifications specified in the description.

Benefits & Perks

• Health insurance coverage
• Employee wellness program
• Life and disability insurance
• Retirement savings plan
• Paid holidays, sick time, and vacation
• Salary range of $94,500 - $175,500 per year
• Additional rewards such as bonuses and incentives