Manager, Consumer Insights & Analytics

Philip Morris International

Stamford, CT

Full Time

Senior

132k-165k

9 days ago

Job Description

About the Role

Manager, Consumer Insights & Analytics - Stamford, CT. Be a part of a revolutionary change at Philip Morris International (PMI), where the company is transforming its business to deliver a smoke-free future. The role involves leading consumer insights and analytics efforts to support PMI's smoke-free product portfolio, working in a fast-paced environment, and contributing to a purpose-driven organization with a focus on progress and innovation.

Key Responsibilities

Lead the strategy to achieve business and commercial success for PMI's smoke-free product portfolio.
Plan and implement custom market research studies among legal age nicotine users, connecting insights with business needs.
Coordinate with research partners from drafting briefs to finalizing contracts and managing projects.
Uncover actionable insights on brand dynamics, advertising effectiveness, consumer experiences, and product/category needs.
Develop and evaluate questionnaires, analyze raw data, craft reports, and deliver results to various organizational levels.
Work with sophisticated data sets, understanding their implications for the business, and utilize data platforms such as Excel, PowerBI, and SPSS.
Build consumer research narratives and visualize data to drive business impact.

Requirements

Legally authorized to work in the U.S.
Commutable distance to Stamford, CT.
Minimum 7+ years of experience in consumer insights within CPG or consumer research agency.
Minimum Bachelor's Degree or equivalent in Business, Sociology, Psychology, Marketing, or Research.
Extensive knowledge of quantitative and qualitative research methodologies including survey development, segmentation, ethnographies, focus groups, and brand tracking.
Proficient in extracting insights from both quantitative and qualitative data, connecting multiple data sources, and making informed recommendations.

Nice to Have

Proficiency in statistical packages such as SPSS.
Experience working with sophisticated data sets and data platforms like PowerBI and Excel.

Qualifications

Bachelor's Degree or equivalent experience in Business, Sociology, Psychology, Marketing, or Research.

Benefits & Perks

Competitive base salary and annual bonus.
Medical, dental, and vision coverage.
401k with a generous company match.
Wellness benefits, commuter benefits, pet insurance, and generous PTO.
Flexible hybrid work model through Smart Work.
Opportunities for career development within a global organization.
Inclusive and diverse workplace culture.

Working at Philip Morris International

At PMI, employees are encouraged to dream up and deliver innovative solutions, with a focus on progress, inclusivity, and collaboration. The company values diversity, respects contributions from all team members, and promotes a culture of experimentation and growth. PMI is committed to societal improvement through its smoke-free initiatives and offers an environment where employees can pursue their ambitions and develop their skills.

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