Manager, Content Marketing

About the Role

Key Responsibilities

• Oversee and grow the Content Marketing team, including coaching, performance management, and career development.
• Develop annual and quarterly marketing plans to drive new business, customer expansion, and brand awareness in the mass notification market.
• Write marketing content for websites, blogs, press releases, social media, and other channels.
• Work closely with departmental leadership to identify key customer issues and develop cross-industry and cross-functional marketing programs.
• Track the effectiveness of marketing activities to ensure they deliver value.
• Ensure all marketing communications meet brand and quality standards, serving as the final approver for outbound content.
• Serve as a subject matter expert for the company's website, blog, and outbound communications.
• Assist in managing and updating the company's client database and CRM systems (Salesforce and Pardot).

Requirements

• Hands-on experience building and managing a marketing team, preferably at an early-stage growth company.
• Expert knowledge of core B2B marketing concepts and competencies.
• Highly skilled in positioning and communications, with the ability to create content across different media.
• Understanding of marketing performance metrics and tracking tools to analyze campaign results and consumer trends.
• Fluent in digital product marketing, including digital advertising, website, SEO, content, and automation.
• Experience working with websites (Squarespace, WordPress), marketing automation platforms (Pardot, Marketo, Hubspot), and CRM systems (Salesforce).
• Strong attention to detail and familiarity with AP Style.
• Operational mindset with strong interpersonal skills.
• Excellent time management and project management skills in a fast-paced environment.
• Ability to learn new technologies, products, and systems quickly.

Nice to Have

• Experience working in smaller or mid-sized companies.
• People management experience leading multiple direct reports in different marketing roles.

Qualifications

• Bachelor's Degree in Marketing, Communications, PR, or related field
• 4-6 years of experience in content marketing in a B2B environment

Benefits & Perks

• Paid holidays
• Disability insurance
• Health insurance
• Unlimited paid time off
• Dental insurance
• 401(k) retirement plan
• Paid time off
• Parental leave
• Vision insurance
• 401(k) matching
• Flexible schedule
• Referral program