Manager, Demand Generation

About the Role

Key Responsibilities

• Build and scale integrated, multi-channel campaigns across digital, email, phone, paid, in-product experiences, and field channels, tailored to the buyer's journey, segments, and regional nuances.
• Apply an account-based lens to campaign planning, leveraging firmographic, technographic, and intent data to guide targeting and personalization.
• Partner closely with Business Development, Sales, and Revenue Operations to align campaigns with strategic accounts and buying committees.
• Use AI tools and workflow automation platforms like n8n to streamline content creation, automate workflows, and improve operational efficiency.
• Adapt campaign tactics based on regional buyer behavior and channel performance to maximize effectiveness.
• Monitor and analyze key funnel metrics to assess campaign impact, optimize performance, and improve conversion rates.
• Collaborate with Sales and Business Development to deliver lead insights, relevant content, and coordinated follow-up plays to support revenue outcomes.

Requirements

• A minimum of 2 years in B2B SaaS marketing.
• Strong analytical skills and a data-driven mindset, with understanding of funnel metrics and campaign analytics.
• Hands-on experience with AI-powered content tools, such as Gemini and Unify GTM.
• Comfort with ambiguity and a drive to move quickly in a dynamic startup environment.
• Interest in cybersecurity or ability to ramp quickly in a technical domain.

Nice to Have

• Familiarity with LLM-assisted content workflows and marketing automation tools such as n8n, Zapier, or similar platforms.
• Experience designing and running demand generation campaigns in both product-led and sales-led environments.
• Proven success operating in fast-paced startup environments with agility to pivot strategies.
• Strong cross-functional influence, especially in aligning marketing with Sales, Business Development, Product Marketing, and RevOps.

Qualifications

• Educational background is not explicitly specified, but at least 2 years of relevant B2B SaaS marketing experience is required.

Benefits & Perks

• Monthly Lifestyle subsidy for financial, physical, and mental well-being.
• WFH set-up allowance within the first 3 months.
• Generous compensation with a base salary between $90,000 and $120,000, determined by experience and location.
• $1,500 USD annual Learning & Development allowance.
• Generous annual leave/PTO allowances.
• 18 weeks paid parental leave.
• Personal leave allowance including sick and caregiver leave.
• Fully remote working environment with physical offices in Sydney & Hobart.
• Top-spec hardware provided.