Manager, eCom & Customer Marketing - GWA

About the Role

Key Responsibilities

• Manages key projects and workstreams to influence cross-functional partners to achieve well-defined outcomes across Media, Field Sales, Finance, Analytics & Shopper Marketing.
• Owns and manages the marketing budget for multiple Wholesale retailers.
• Partners and builds strong relationships with retailer's eCommerce/marketing counterparts and key collaborators to build and execute marketing plans that drive in-store and online sales.
• Analyzes campaign performance or related data to find optimizations and shares information with internal stakeholders to prepare for business reviews and external meetings.
• Builds Kraft Heinz eCom business with KPIs of profitable sales growth, share gains, revenue targets, and new/core distribution.
• Conducts longer-term analysis on competitive and Kraft Heinz trends to prepare for business reviews, AOP, and external top-to-top meetings.
• Works cross-functionally to optimize the Digital Shelf via Assortment, Content, and Paid Search.

Requirements

• Prior experience in eCom and/or CPG experience with focus on shopper marketing, sales, merchandising, digital strategy, paid search management, and omnichannel growth.
• Strong analytical skills and demonstrated ability to manage a scaled business.
• Strong understanding of the key tenets/building blocks of eCommerce and digital merchandising.
• Strong financial acumen and understanding of profit and revenue drivers.
• Strategic thinking and planning skills.
• Exceptional data analytics knowledge/experience with multiple datasets.

Qualifications

• Experience in eCom and/or CPG with a focus on shopper marketing, sales, merchandising, digital strategy, paid search management, and omnichannel growth.

Benefits & Perks

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future.
• Participation in events, resources, and learning opportunities that promote physical, social, emotional, and financial well-being.
• Benefits may include Medical, Prescription Drug, Dental, Vision, Screenings/Assessments, Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training, Employee Assistance Program, Wellbeing Programs, Family Support Programs, 401k, Life, Accidental Death & Dismemberment, Disability.