Manager, Integrated Brand Marketing B2B & International

About the Role

Key Responsibilities

• Lead brand strategy execution for Banana Republic, Old Navy, and Athleta across international B2B channels, including franchise and wholesale.
• Develop and deliver seasonal marketing strategies, global toolkits, and localized playbooks that drive brand consistency and cultural relevance.
• Serve as the key brand point of contact for partners and regional teams; own positioning tools, onboarding materials, and creative resources.
• Collaborate cross-functionally with internal teams including Creative, PR, Social, Digital, Visual Merchandising, and Regional Marketing to ensure cohesive global execution.
• Partner with local markets to activate high-impact brand campaigns, launches, and moments, tailoring global strategies to regional needs.
• Drive the marketing workstream for new market entry and country launches, ensuring alignment with brand values, tone, and commercial priorities.
• Represent brand voice and marketing performance insights during global summits, planning meetings, and partner engagements.
• Identify new opportunities to evolve tools, processes, and efficiencies across the international marketing ecosystem.

Requirements

• 6-8 years of brand marketing experience, ideally within fashion, retail, or consumer lifestyle brands.
• Proven ability to manage global marketing plans and partner relationships across regions.
• Highly strategic, with strong brand acumen and commercial instincts.
• Comfortable navigating complex organizations and influencing cross-functional teams.
• Proactive, adaptable, and energized by ambiguity and cross-cultural collaboration.
• Strong communication skills, both written and verbal.
• Exceptional project management skills, with a keen eye for detail and deadlines.
• Experience in franchise, wholesale, or B2B marketing is a plus.

Nice to Have

• Experience in franchise, wholesale, or B2B marketing.

Qualifications

• Six years of experience in project management, senior-level B2B marketing, and communication skills.

Benefits & Perks

• Merchandise discount for our brands: 50% off at Old Navy, Gap, Banana Republic, and Athleta, and 30% off at Outlet.
• Paid Time Off plans, including up to five hours per month for volunteering.
• Extensive 401(k) plan with company matching contributions up to four percent.
• Employee stock purchase plan.
• Medical, dental, vision, and life insurance.