Manager, Marketing Analytics

About the Role

Key Responsibilities

• Develop a deep understanding of Metropolis Member behavior and its impact on key business metrics
• Uncover behavioral insights through Member data analyses and by running/analyzing Member surveys
• Translate behavioral insights into actionable recommendations to maximize Member LTV and overall marketing performance
• Support the lifecycle marketing team with list pulls, campaign measurement, and attribution
• Partner with the data team to build pipelines, views, and other marketing-specific data assets
• Build dashboards that surface insights on marketing performance, customer behavior, and A/B testing outcomes
• Collaborate with cross-functional teams to prioritize and deliver on marketing analytics needs

Requirements

• Ability to work in our NYC midtown office 4 days a week
• 4+ years of experience using SQL with large transactional databases
• 5+ years of marketing analytic experience
• Experience working with and supporting marketing teams
• Experience building dashboards in Tableau or similar BI tools
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights
• Comfortable working with large datasets and collaborating with data engineering teams
• Experience working with data in marketing automation platforms (e.g., Iterable)
• Strong communication skills and ability to collaborate cross-functionally with marketers, product managers, and analysts

Nice to Have

• Experience working with marketing automation platforms such as Iterable
• Experience supporting marketing teams with data analysis and campaign measurement

Qualifications

• Mid-level experience in relevant skills
• Proficiency in Tableau or similar BI tools
• Experience with SQL and large transactional databases
• Experience in marketing analytics

Benefits & Perks

• Access to healthcare benefits
• 401(k) plan
• Short-term and long-term disability coverage
• Basic life insurance
• Stock option plan
• Bonus plans