Manager, Marketing - Brand

About the Role

Key Responsibilities

• Support development of outbound marketing initiatives, campaign planning, and report out on key performance indicators (metrics and targets).
• Create unique, differentiated marketing campaigns that consider target audience, key message, and demand generation while staying on brand.
• Collaborate with key stakeholders to segment and target prospect audiences.
• Create appropriate messaging and content deliverables, ensuring alignment to prospect decision process.
• Ensure timely and accurate execution of outbound and inbound marketing campaigns for LaCantina Doors and VPI Windows.
• Coordinate marketing plan delivery with agencies, internal creative services team, and media partners - project definition, management, and execution.
• Guide paid media execution and optimization efforts for LaCantina and VPI Windows.
• Manage social media content calendar - work with internal creative team, external contributors, and other key stakeholders to lead approval process of assets, and ensure ongoing utilization of assets in appropriate vehicles (paid ad activity, organic, etc.).
• Ensure brand standards compliance across assets and tactics.
• Manage timelines, schedules, and budget.
• Develop and implement inbound nurture content to track and measure lead conversions in the lead journey.
• Coordinate website UI enhancements for new and updated digital content integration.
• Assist with new product introduction planning and go-to-market commercialization efforts.
• Manage key performance indicators to monitor campaign performance and make necessary improvements/adjustments.
• Pull and aggregate marketing-driven data to provide digital marketing KPIs and create and present reports during Monthly Operating Review meetings.
• Review performance and KPIs against plan - articulate results and recommend optimizations.
• Serve as LaCantina Doors and VPI Windows Brand Champion.
• Lead all LaCantina and VPI brand marketing initiatives and campaigns.
• Own LaCantina Doors and VPI Windows brand creative approvals to ensure visual and voice/tone adherence to brand guidelines.
• Ensure paid media spend and activity for LaCantina and VPI subsidiaries leverages scale and best practices of JELD-WEN.
• Align with key marketing functions (Channel Marketing, Digital, etc.) to ensure brand integration into broader marketing programs and initiatives.

Requirements

• Proficiency in Microsoft Word, PowerPoint, and Excel.
• A pragmatic, energetic, self-starting, and highly motivated achiever.
• Excellent interpersonal skills, highly ethical in interactions.
• Proven project manager with strong oral and written communication skills.
• Ability to persevere when faced with obstacles.
• Able to build and cultivate superior relationships with internal and external contacts.
• Detail-oriented, organized, and self-assured.
• Strong listening skills.
• Ability to think creatively.
• Ability to set and meet deadlines.
• Minimum 4-year degree in marketing, business, or related field.
• A minimum of 3 years of experience in a similar role.
• Experience in development, implementation, and successful execution of plans to generate new business in targeted market segments.
• Experience in digital marketing, including paid, organic, and SEO.
• Experience developing and executing lead generation programs.

Nice to Have

• Experience with Salesforce, Salesforce Marketing Cloud, Datorama, and Google Analytics.
• Experience with WordPress.
• Experience utilizing project management tools such as Monday.com.

Benefits & Perks

• Competitive compensation and benefits packages.
• Medical and dental coverage.
• Generous leave policies.
• Retirement program.