Manager, Marketing Operations

About the Role

Key Responsibilities

• Provide strategic consultation to marketers across owned channels, paid media, and incentive campaigns.
• Ensure all campaigns follow risk controls and compliance guidelines.
• Lead and oversee execution of PayPal rewards and incentive programs.
• Troubleshoot campaign issues across multiple platforms and placements.
• Drive audience segmentation and targeting strategies using decisioning frameworks for scalable, data-driven, always-on programs.
• Partner with MarTech and engineering teams to build and test new capabilities, ensuring they are operationally ready.
• Support handoff to Ops delivery teams through training, documentation, and change management.
• Lead training and capability enablement for marketing and ops teams annually.
• Analyze results, identify areas for improvements, and refine approaches to optimize future solutions.
• Execute campaigns across all marketing and product channels with 100% on-time delivery and >99.3% accuracy.
• Maintain resource capacity utilization of over 85% across the Consumer Centralized Communication Operations team.
• Collaborate with Risk & Compliance to manage and enforce incentive program controls.
• Drive a 30% gain in operational efficiency through workflow and tooling improvements.
• Monitor performance metrics, provide outcome reports, and improve campaign execution and operational effectiveness.
• Serve as SME and escalation contact for PayPal's Incentives and Rewards systems and compliance processes.
• Act as SME for Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Target.
• Lead the global rollout and scaling of loyalty and rewards initiatives.
• Champion omnichannel delivery strategy and campaign governance.

Requirements

• Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.
• Expertise in Adobe Marketing platforms (AEP, AJO, Target).
• SME in owned channels: email, push, in-app, and onsite communication.
• Familiarity with Web and App Instrumentation for customer behavior tracking.
• Strong operational data analysis skills to drive campaign and platform optimization.
• Excellent multitasking and prioritization skills across multiple parallel workstreams.
• Ability to identify channel opportunities with competence, clarity, and efficiency.
• Business-savvy problem solver with end-to-end troubleshooting capabilities.
• Proven experience in training, onboarding, and capability development for marketing teams.
• Deep technical knowledge of proprietary PayPal platforms such as: OMT, PFS, LEAP, Rewards Point (Incentives) Picasso, RPS, Dropzone, ELMO, Personalization Studio Instrumentation, FPTI events, CAL logs.
• Strong understanding of CRM operations, including Adobe product suite.
• Deep experience in media & channel operations governance, including customer contact strategy and regulatory controls.
• Expertise in Web & Data Operations, including instrumentation setup, decisioning frameworks, and performance insights.
• Strong stakeholder management, project coordination, and cross-functional alignment skills.

Nice to Have

• Team leadership and people management experience.
• Experience with internal project management and program evaluation.
• Familiarity with internal PayPal platforms such as OMT, PFS, LEAP, Rewards Point, Picasso, RPS, Dropzone, ELMO, Personalization Studio, FPTI events, CAL logs.

Qualifications

• Bachelor's degree or equivalent experience.
• Minimum of 8 years of relevant work experience.

Benefits & Perks

• Competitive salary range of $94,000 to $156,200 annually.
• Performance bonuses and incentive compensation.
• Equity options.
• Health, dental, vision, and other insurance benefits.
• Flexible work environment with hybrid model (3 days in-office, 2 days remote).
• Employee share options.
• Resources to support financial, physical, and mental health.