Manager, Marketing Technology & Solutions

About the Role

Key Responsibilities

• Strategize and maintain a Marketing Cloud database that supports marketing initiatives related to email, journeys, and predictive marketing.
• Serve as system/application owner and subject matter expert for Marketing Cloud, including building reports, managing data extensions, and leading strategy, development, and maintenance of Journeys.
• Develop and standardize segmentation methodology for multiple channels including email marketing.
• Assist with campaign strategy and planning across email, text, mobile app, and direct mail channels.
• Evaluate business solutions and lead cross-functional implementation of new programs with internal teams and external partners.
• Develop new program features, promotions, and initiatives to meet KPIs and support rollout across customer touchpoints including shops, e-commerce, CRM, mobile, social, and digital channels.
• Evaluate and implement a Customer Data Platform (CDP) and strategy for customer loyalty program elements across online, mobile, and in-store channels.
• Drive customer acquisition, engagement, and re-engagement through email, SMS, and other tactics.
• Develop and maintain reporting and analysis to measure program performance and inform future strategies.
• Identify opportunities to enhance technology and innovation to improve departmental effectiveness.
• Protect and manage the See's brand at all times.
• Perform special projects as assigned by management.

Requirements

• Minimum 5 years of relevant experience in Cloud-based marketing, Loyalty, CRM, or Direct Marketing.
• Experience managing vendors to achieve program goals.
• Working understanding of databases.
• Strong analyst and problem-solving skills, detail-oriented mindset, and ability to manage multiple projects and priorities.
• Self-starter with strong planning and project management skills.
• Excellent interpersonal, verbal, written, and presentation skills.
• Proven ability to learn new technologies quickly and manage change proactively.
• Bachelor's degree in Marketing or related work experience in lieu of degree.

Nice to Have

• Salesforce Marketing Cloud Admin Certification.
• Basic understanding of SQL, AMPscript, and HTML.
• Experience in multi-channel retail industry.

Qualifications

• Bachelor's degree in Marketing or equivalent related work experience.

Benefits & Perks

• Full range of medical, financial, and other benefits including 401(k) eligibility.
• Paid time off benefits such as vacation, sick time, and parental leave.
• Compensation package may include other elements and discretionary payments.