Manager, Paid Search

About the Role

Key Responsibilities

• Develop and execute a comprehensive search marketing strategy aligned with business goals.
• Analyze performance metrics to improve quality, efficiency, and ROI, leveraging product knowledge.
• Implement best practices for campaign setup, tracking, and optimization.
• Forecast campaign performance and set achievable KPIs.
• Use testing and performance analysis to refine campaigns and proactively adjust for optimal results.
• Collaborate with the Conversion Rate Optimization (CRO) team to enhance user experience and increase conversion rates.
• Identify landing page optimization opportunities and collaborate on A/B testing initiatives.
• Provide data-driven recommendations to improve campaign performance.
• Present campaign performance and strategy updates in weekly digital meetings.
• Work with cross-functional teams including content, social, and programmatic marketing to align efforts.
• Stay current with industry trends, search engine updates, and emerging technologies.
• Monitor affiliate compliance and testing as a point of contact for affiliate partners.
• Collaborate with analytics teams to develop dashboards and reporting tools for performance monitoring.
• Perform other duties as assigned by supervisor.

Requirements

• 5+ years of experience in search marketing with demonstrated progression in responsibilities and results.
• Proven experience managing and optimizing search campaigns on platforms such as Google Ads and Bing Ads.
• Strong analytical skills with the ability to extract insights from data and make data-driven decisions.
• In-depth knowledge of conversion rate optimization strategies and A/B testing methodologies.
• Proficiency in web analytics and marketing tools like Google Analytics and SEMRush.
• Certifications in Google Ads and other relevant platforms are highly desirable.
• Self-motivated with a proactive approach to data management, problem-solving, and goal achievement.
• Excellent communication skills for articulating insights and collaborating with teams.
• Ability to manage multiple tasks and adapt in a fast-paced environment.
• Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, Access).
• Legally authorized to work in the country of employment without sponsorship.

Nice to Have

• Bachelor's degree in Marketing, Business, or similar.
• Google Certified.

Qualifications

• Bachelor's degree preferred, or equivalent education, training, and experience.

Benefits & Perks

• Industry-best compensation packages
• Fully paid health, dental, and vision insurance
• 401k with company match
• Paid time off including paid parental leave
• Individualized career development programs
• On-demand lunch program
• Childcare assistance
• Free gym membership
• Employee assistance programs, including legal, financial planning, and counseling
• Employee discount marketplace
• Employee Resource Groups such as VetConnect, DEI Committee, Women's Committee