Manager, Personalized Marketing

About the Role

Key Responsibilities

• Brief and build owned channel communications and thoughtful channel plans using marketing briefs, business initiatives, and consumer/channel insights to drive sales and brand loyalty.
• Proactively recommend and implement channel plans that meet business and customer objectives based on CRM best practices.
• Partner collaboratively across marketing, digital, creative, CRM audience, and technical teams to bring campaigns to life in owned channels.
• Support the Senior Manager in building weekly and monthly calendar plans to ensure cohesive communications across email, SMS, and push channels.
• Utilize data and analytics to determine campaign performance and inform decision making, including CRM channel metrics, customer metrics, sales, and redemption metrics.
• Identify areas for efficiency and process improvements within the team and execute on them.
• Partner with external vendor partners to understand capabilities in the CRM space and deploy them to achieve campaign goals.
• Manage and adjust strategies to meet clear financial goals.
• Leverage AI, data science, and emerging technologies to create efficiencies and personalization in communications.
• Flex across peer groups to load balance work as needed.

Requirements

• 5+ years of digital marketing experience with at least 2 years of people management.
• Experience working in a B2C or retail environment with proven omni-channel strategy experience.
• Bachelor's degree from a four-year college or university.
• Experience in CRM strategies, personalized marketing, email marketing and automation, and email deployment platforms.
• Experience working with AI tools or technologies (preferred).
• Knowledge of email best practices including deliverability, mobile optimization, CAN-SPAM, GDPR, and accessibility.
• Excellent analytical abilities, attention to detail, and customer-centric planning skills.
• Strong collaboration and relationship-building skills, with outstanding verbal and written communication.
• Ability to manage multiple projects and deliver against aggressive goals.
• Excellent Excel and PowerPoint skills.
• Self-starter and initiative taker who adapts well to changing situations and business needs.

Nice to Have

• Experience working with AI tools or technologies (preferred).

Qualifications

• Bachelor's degree from a four-year college or university.

Benefits & Perks

• Pet friendly environment, bring your pets to work.
• On-site Dog Park.
• "Top Dog" gym with equipment, fitness classes, massage therapists, and personal trainers.
• "Sit & Stay" Café serving fresh breakfast and lunch options.
• On-site coffee bar.
• "Lil’ Paws" learning center and onsite paid daycare facility.
• Volunteer events with PetSmart Charities.
• Access to PetSmart benefits and resources.