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Manager, Sports Marketing, Snow

VF

Denver, CO
Full Time
Senior
95k-119k
28 days ago

Job Description

About the Role

As the Global Athlete Manager (Snow), you will be responsible for managing a team of the world's best skiers, snowboarders and ski mountaineers. You will play a critical role in helping athletes achieve their biggest moments while also ensuring that brand stories come through. You will work closely with the Global Brand Marketing Team and Global Product Team, integrating athletes through the product feedback and testing loop, along with overseeing the expedition process from start to finish. You will build yearly plans around each athlete to share with the Head of Sports Marketing. The North Face is built on a love for the outdoors and the desire to enable exploration for all people, emphasizing exploration, environmental protection, and social responsibility.

Key Responsibilities

  • Manage and oversee a diverse roster of the world's best snow sports athletes.
  • Scout and find new talent for team members.
  • Negotiate athlete contracts, including retainer, bonus, athlete days, and social media expectations.
  • Work closely with regions NORA, APAC, and EMEA to leverage athletes globally, with a focus on the US market.
  • Partner with product teams to ensure athlete feedback and roundtables are taking place.
  • Create yearly athlete goals for each athlete.
  • Act as a conduit to bring athletes' stories and achievements to life both internally and externally.
  • Play an advisory role in athlete expedition proposal processes.
  • Identify and nurture the next generation of snow athletes and position TNF as the top choice in their careers.
  • Collaborate with marketing and other teams to integrate athletes into marketing campaigns and communications.
  • Manage green-lit expeditions from start to finish, including overseeing budgets, athlete accomplishments, product integration, and working with production partners.
  • Track and share athlete goals and accomplishments through updates and newsletters.
  • Provide one-on-one assessments of athletes' careers, goals, and aspirations.
  • Coordinate product training sessions with category managers and designers.
  • Facilitate seasonal sample buys with the sports marketing coordinator.
  • Ensure PR and social media teams are aware of major athlete moments and accomplishments.
  • Oversee or foster snow-specific partnerships with key partners.
  • Support other members and verticals of the Sports Marketing team as needed.
  • Maintain clear and consistent communication with the Global Head of Sports Marketing.

Requirements

  • Five or more years of sports marketing experience.
  • Experience with exposure and involvement in climb, ski, snow, and trail scenes.
  • Ability to make sound decisions in a fast-paced environment.
  • Strong planning, organizational, and project management skills.
  • In-depth knowledge of sports management and the sports industry.
  • Ability to demonstrate ideas, processes, innovation, and both hard and soft skills.
  • Knowledge of the outdoor clothing market and retail space.

Nice to Have

  • Experience with athlete negotiations and contract management.
  • Experience working with international regions such as NORA, APAC, and EMEA.
  • Experience in expedition planning and management.

Qualifications

  • Formal educational qualifications are not explicitly specified in the description.

Benefits & Perks

  • Position is eligible for additional compensation awards including an annual incentive plan, sales incentive, or commission potential.
  • Review of benefits including medical plans available at www.MyVFbenefits.com.
  • Detailed benefits information provided during the hiring process.

Working at VF

The North Face fosters a culture of exploration, environmental stewardship, diversity, inclusion, and authenticity. The company values a diverse and inclusive workforce, celebrating differences among associates, customers, and communities. It is committed to creating an environment of belonging based on respect, connection, and openness, and promotes initiatives that support diversity and equal opportunity.

Apply Now

Job Details

Posted AtJul 15, 2025
Job CategoryBrand Marketing
Salary95k-119k
Job TypeFull Time
ExperienceSenior

About VF

Website

vfc.com

Location

Denver, CO

Industry

Apparel Accessories and Other Apparel Manufacturing

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