Manager, US Marketing (Downstream)--Remote

About the Role

Key Responsibilities

• Lead the development of compelling marketing content to protect and enhance CV-A's brand identity across all communication channels
• Design and launch marketing campaigns across various channels (digital, social media, print, etc.) and effectively manage advertising and promotional processes (PSST)
• Manage campaign budgets and track performance metrics such as ROI and conversion rates
• Analyze campaign data to optimize strategies and identify areas for improvement
• Conduct market research to identify target audiences and market trends; analyze feedback to inform marketing decisions
• Work closely with cross-functional teams including sales, medical affairs, medical education, operations, and R&D to align marketing efforts
• Collaborate with the field marketing manager to execute trade show events, global sales meetings, CVSF, regional meetings, and sales training activities
• Attend and support company-sponsored events such as trade shows, sales meetings, and regional meetings
• Host monthly Field Advisory Board meetings to gain commercial insights and refine marketing strategies
• Support financial reporting for monthly and quarterly business reviews, showcasing sales results and KPIs
• Communicate effectively with sales teams and ELT
• Leverage marketing insights and data to forecast future product demand and collaborate with sales and operations to optimize inventory and sales strategies
• Partner with the Cardiovascular-Venous team to promote the CV portfolio
• Coordinate with legal, regulatory, and internal departments to ensure compliance with regulatory and quality system processes
• Perform other duties as assigned

Requirements

• Bachelor's Degree in Marketing or a related field
• 3 years of demonstrated experience in sales/marketing
• Excellent verbal and written communication skills
• Demonstrated organizational, analytical, and problem-solving skills
• Self-starter with the ability to work well within a team and possess an entrepreneurial spirit
• Strong analytical skills and ability to work under pressure in a fast-paced environment
• Proven project management skills and highly developed communication skills at all organizational levels
• Comfortable challenging current thinking and adaptable to changing requirements
• Proficient in Microsoft Office applications
• Ability to travel up to 20% of the time

Nice to Have

• MBA or additional certifications
• Medical Device experience