Market Development - US

About the Role

Key Responsibilities

• Define business criteria for the selection and prioritization of new product and application developments, focusing on the Technical Formulation market segments and alcohol needs.
• Coordinate the preparation of business cases for new developments, including volume, margin targets, necessary resources, and success metrics.
• Lead the execution of business plans to ensure successful commercialization of new products.
• Ensure all marketing needs (4Ps: Pricing, Product, Place, and Promotion, plus training) are addressed to support sales teams and achieve forecasted results.
• Monitor product performance and trigger specification and price adjustments as needed to meet performance, volume, and profitability goals.
• Manage the discontinuation of products that become financially non-viable, ensuring minimal disruption to the business.
• Assure that all Marketing needs (Pricing, Product, Place and Promotion, plus training) will be in place to support sales teams to materialize the results forecasted in the business case, triggering specification and price modifications to achieve performance, volume and profitability expectations when needed.

Requirements

• University Bachelor's Degree in Science, Engineering, Marketing or Business.
• 12+ years relevant experience with 2+ years in Product Management, Marketing, or Market Development.
• Strong analytical, problem-solving, and project management skills.
• Solid commercial, marketing, and basic technical knowledge in the chemical industry.
• Demonstrated knowledge of related industry.
• Proven experience in Product Management, Marketing, or Market Development.
• Strong communication and leadership skills; proactive and results-oriented.
• Proficiency in English (both written and spoken).