Marketing Analytics Specialist

About the Role

Key Responsibilities

• Analyze marketing performance across channels (paid media, email, social, SEO, etc.) and provide actionable insights.
• Develop and maintain dashboards and reports using tools like Google Analytics, Tableau, and Excel.
• Collaborate with cross-functional teams to define KPIs and measure ROI of marketing initiatives.
• Conduct A/B testing and conversion rate optimization to improve campaign effectiveness.
• Segment audiences and analyze customer behavior to support personalization strategies.
• Present findings and recommendations to stakeholders in a clear, compelling manner.
• Monitor trends and identify opportunities for growth and efficiency.

Requirements

• Experience in marketing analytics and data analysis.
• Proficiency with tools like Google Analytics, Tableau, and Excel.
• Ability to analyze marketing performance and provide actionable insights.
• Strong collaboration skills to work with cross-functional teams.
• Experience with A/B testing and conversion rate optimization.
• Ability to segment audiences and analyze customer behavior.