Marketing Analytics Specialist

About the Role

Key Responsibilities

• Analyze marketing performance across channels (paid media, email, social, SEO, etc.) and provide actionable insights.
• Develop and maintain dashboards and reports using tools like Google Analytics, Tableau, and Excel.
• Collaborate with cross-functional teams to define KPIs and measure ROI of marketing initiatives.
• Conduct A/B testing and conversion rate optimization to improve campaign effectiveness.
• Segment audiences and analyze customer behavior to support personalization strategies.
• Present findings and recommendations to stakeholders in a clear, compelling manner.
• Monitor trends and identify opportunities for growth and efficiency.

Requirements

• Bachelor's degree in Marketing, Business Analytics, Statistics, or related field.
• 3+ years of experience in marketing analytics or a similar data-focused role.
• Proficiency in Google Analytics, SQL, Excel, and data visualization tools (e.g., Tableau, Power BI).
• Proficient understanding of digital marketing channels and metrics.
• Experience with A/B testing and statistical analysis.
• Excellent communication and storytelling skills with data.

Nice to Have

• Experience with marketing automation platforms (e.g., HubSpot, Marketo).
• Familiarity with Python or R for data analysis.
• Knowledge of customer journey mapping and attribution modeling.
• Background in eCommerce, SaaS, or B2B marketing analytics.
• Certification in Google Analytics or similar platforms.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Statistics, or related field.
• 3+ years of experience in marketing analytics or a similar data-focused role.

Benefits & Perks

• Healthcare (medical, dental, and vision plans)
• 401(k) and retirement plans
• Commuter benefits
• Employee and vendor discounts
• Employee Assistance Program (EAP)
• And many more!