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Marketing and Branding Specialist

Nextgen

Fayetteville, NC
Full Time
Mid Level
49k-59k
5 days ago

Job Description

About the Role

NextGen Co is a marketing and events company dedicated to creating impactful strategies and unforgettable experiences that drive growth, engagement, and brand loyalty. We believe in the power of innovation to transform how brands connect with their audiences. We are seeking a dynamic and creative Marketing and Branding Specialist to join our vibrant team. In this role, you will play a crucial part in shaping our brand's identity and driving marketing initiatives that resonate with our target audience. The ideal candidate will possess a deep understanding of market trends, consumer behavior, and effective branding strategies.

Key Responsibilities

  • Develop and implement innovative branding and marketing strategies to enhance brand visibility.
  • Conduct market research to identify new opportunities and trends in the industry.
  • Create and manage engaging content for various marketing channels, including social media, blogs, and newsletters.
  • Collaborate with the design team to produce visually appealing marketing materials.
  • Analyze the effectiveness of marketing campaigns and adjust strategies based on data-driven insights.
  • Build and maintain relationships with key stakeholders, including partners and media.
  • Monitor competitor marketing activities and recommend strategies to maintain competitive advantage.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Proven track record of successful marketing campaigns and brand management.
  • Strong understanding of digital marketing tools and techniques.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
  • Highly creative with a keen eye for design and detail.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits & Perks

  • Health insurance
  • Dental insurance
  • Vision insurance
  • 401(k)

Working at Nextgen

We are a marketing and events company dedicated to creating impactful strategies and unforgettable experiences that drive growth, engagement, and brand loyalty.

Apply Now

Job Details

Posted AtSep 3, 2025
Job CategoryBrand Marketing
Salary49k-59k
Job TypeFull Time
Work ModeOnsite
ExperienceMid Level

Job Skills

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About Nextgen

Website

nextgen.net

Location

Fayetteville, NC

Industry

Local Messengers and Local Delivery

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