Marketing Brand Specialist

About the Role

Key Responsibilities

• Support Global Product launches
• Serve as the Voice of the Consumer on cross-functional and Global product development (GPD) teams
• Actively participate in GPD teams, including leading minor GPD or MR projects, completing GPD deliverables, and supporting timelines
• Structure new products and derivatives in the BISSELL systems and update and maintain product and claims matrices
• Lead packaging and user guide execution (art direction, photography direction, copy development and claims process), partnering with outside and inside team members/agencies
• Manage request and tracking of prototype and finished samples
• Develop, update, and lead execution of go-to-market materials (packaging, user guides, point of purchase material, nonworking display, product videos, a+ content, demo content, etc.), partnering with outside and inside team members/agencies and managing timelines
• Lead Monthly Business Reporting and support the Annual Business Review and Marketing Plan development
• Support customer meetings by participating in sales presentation development, presenting, and leading product demonstrations
• Perform data analysis and measurement to understand the consumer, competitors, market, and business, and make strategic recommendations

Requirements

• Bachelor's degree in Marketing or related field
• 3-6 years of experience in marketing
• Experience with digital marketing
• Ability to support global product launches and cross-functional collaboration
• Strong project management and organizational skills
• Ability to analyze data and perform strategic analysis

Nice to Have

• Preferred experience in digital marketing

Qualifications

• Bachelor's degree in Marketing
• 3-6 years of relevant experience