Marketing Campaigns Manager, Enterprise

About the Role

Key Responsibilities

• Partner with Head of Demand Generation and marketing leadership to design and execute multi-channel ABM campaigns targeting enterprise accounts.
• Partner with enterprise AEs to understand deal dynamics and create campaigns that help them attract and engage interested buyers.
• Execute targeted campaigns to drive the right enterprise prospects to interact with Gem.
• Create sales-specific assets and plays that AEs actually use and value.
• Work with the event team to maximize enterprise attendance and ensure seamless pre- and post-event follow-ups.
• Constantly test new and creative mediums, offers, and channels, always based on data.
• Document learnings and scale what works across the enterprise segment.

Requirements

• Experience from 3-5 years working at successful B2B SaaS startups in the 50-500 employee range.
• Understanding of the unique challenges of enterprise marketing at a growth-stage company.
• Excitement to build the enterprise playbook from scratch and scale what works.
• Ability to own both successes and learnings from experiments that do not succeed.
• Ability to build trust with enterprise AEs by speaking their language and delivering results.
• Collaborative mindset, viewing campaign management as a team sport involving demand gen leadership, sales, and marketing functions.
• Understanding that creating interested buyers is more valuable than just generating leads.
• Focus on pipeline creation metrics over vanity metrics.
• Proficiency with B2B techstack tools: Salesforce, Marketo, Excel, Asana, ABM platform.

Nice to Have

• Experience building and scaling enterprise marketing strategies from scratch.
• Strong understanding of long sales cycles and nurturing strategies.
• Experience working closely with sales teams to align campaigns with deal dynamics.

Benefits & Perks

• Highly competitive salary & equity.
• 10-year window to exercise your stock options.
• Supportive Flexible Time Off program.
• 16 paid holidays, including regular company-wide wellness days.
• Best-in-class medical, dental & vision insurance.
• $1,200 annual stipend for learning and development opportunities.
• 16 weeks of Paid Parental Leave for birthing and non-birthing parents.
• New Parent Perks totaling $1,500 and flexibility upon return to work.