Marketing Content Manager

About the Role

Key Responsibilities

• Assist with day-to-day digital marketing efforts, including managing a content calendar for performances and rentals.
• Support the planning and execution of email, social media, and digital advertising campaigns (Meta/Google).
• Assist with creating and scheduling email campaigns; help maintain and clean audience lists.
• Help create or coordinate the design of marketing materials, ensuring alignment with brand guidelines.
• Maintain and update website content and rental landing pages using University templates.
• Monitor basic campaign performance metrics; help compile reports and suggest simple improvements.
• Serve as a marketing liaison for rental partners, supporting their promotional needs.
• Collaborate with front-of-house and box office teams to support promotions and build audience lists.
• Draft and distribute press releases, calendar listings, and assist with earned media outreach.
• Post timely, engaging, and brand-consistent content across social media (Facebook, Instagram, LinkedIn, YouTube); track trends and relevant arts news.
• Help manage community engagement on social platforms, including responding to comments and messages.
• Support audience surveys and collect feedback post-performance.
• Maintain digital dashboards and assist with pulling basic marketing insights.
• Provide general marketing support for internal departments, including development and education initiatives.
• Draft and send text messaging content when needed.
• Occasionally attend and support Newman Center events during evenings and weekends.
• Collaborate with student interns/employees and interface with agencies, partners, press, and contractors as needed.

Requirements

• Bachelor's degree or equivalent professional experience in marketing, public relations, or comparable communications field from an accredited university or college.
• At least 2 years of marketing and social media experience or equivalent education.
• High level of proficiency in Microsoft Office and ability to learn administrative software quickly.
• Experience with email marketing software (ex: Campaign Monitor, Mailchimp).
• Knowledge of social media platforms (Meta Business Suite: Facebook, Instagram, LinkedIn), trends, and maintaining brand voice.
• Ability to analyze data from platforms and adjust strategies accordingly.
• Exceptional proofreading, editing, and copywriting skills.
• Working knowledge of publishing and design software such as Adobe InDesign, Canva, and Photoshop.
• Ability to work well both independently and as part of a team.
• Ability to manage sensitive, confidential material professionally.
• Willingness to learn quickly and adapt.
• Availability to attend performances for social media coverage, including some photography and video content.

Nice to Have

• Experience working for a nonprofit organization.
• Working, professional interest in the performing arts.
• Experience with funnel knowledge, model evolution, automation, and lead generation.
• Advanced design experience.

Qualifications

• Bachelor's degree or equivalent in marketing, public relations, or related field.
• Minimum of 2 years of marketing and social media experience.

Benefits & Perks

• Medical, dental, retirement, paid time off, tuition benefit, and ECO pass.