Marketing Content Manager

About the Role

Key Responsibilities

• Translate segment-specific business objectives and market insights into actionable, content-driven marketing programs that deliver measurable ROI.
• Proactively propose, develop and execute innovative content ideas, campaigns, and programs that support industry growth objectives and client acquisition.
• Develop and execute comprehensive go-to-market strategies that align with segment goals and evolving market trends.
• Own marketing campaigns from ideation through execution, with a focus on content creation, distribution, and performance optimization.
• Secure, coordinate, and align marketing functional resources—including design, digital, and events—in support of segment growth objectives.
• Ensure all content and campaigns are consistent with brand messaging and deliver a high-quality experience across all touchpoints.
• Monitor and assess campaign and content performance, establishing actionable learnings to enhance future initiatives.
• Analyze results to identify opportunities for optimization and report on ROI, engagement, and lead generation metrics.
• Continuously refine content strategies based on feedback, analytics, and best practices.
• Serve as the primary marketing partner for segment leaders, sales teams, and internal stakeholders, building credibility and fostering strong relationships.
• Manage cross-functional teams and align resources to deliver on segment objectives.
• Share lessons learned and best practices with internal clients and the broader marketing organization.
• Develop detailed project plans, timelines, and budgets for all content and campaign initiatives, ensuring on-time and on-budget delivery.
• Manage multiple projects simultaneously, balancing competing priorities and deadlines in a fast-paced environment.

Requirements

• Bachelor's degree in marketing, business administration, communications, or a related field.
• 7-10 years of experience in a comparable marketing role, with a strong focus on content strategy and campaign management.
• Solid understanding of the marketing mix and the ability to apply relevant strategies to new opportunities.
• Demonstrated initiative, resourcefulness, accuracy, persistence, and dependability.
• Proven ability to establish credibility with clients and internal stakeholders at all levels.
• Strong project management skills; able to coordinate multiple tasks and meet deadlines under pressure.
• Exceptional communication skills, both written and verbal.
• Creative thinker who inspires innovation and strategic alignment within teams.
• Experience sharing best practices and fostering collaboration across marketing functions.

Nice to Have

• Experience in a professional services environment.
• Background in the manufacturing, retail, or distribution industries.
• Experience managing and coaching team members.
• Marketing agency experience.
• Corporate experience serving internal stakeholders.

Qualifications

• Educational background includes a bachelor's degree in marketing, business administration, communications, or a related field.

Benefits & Perks

• Paid time off and 10 paid holidays, with additional paid time off as you progress in your career.
• Full or partial employer-paid employee medical insurance.
• Employer health savings account contribution.
• Employer-paid life insurance, short- and long-term disability insurance.
• Paid parental leave and a 401(k) match.
• Voluntary benefits including accident, hospital indemnity, critical illness, flexible spending accounts, vision, dental, and medical for dependents.
• Certification bonuses, continuing professional education, and education reimbursement.
• Employee assistance program, paid bereavement leave, and Mental Health First Aid team.