Marketing Data Analytics and Activation Lead

About the Role

Key Responsibilities

• Act as SME for Marketing Analytics Environment (MAE), LiveRamp, GA360, and related platforms.
• Manage data extraction processes, taxonomy development, and file delivery schedules.
• Partner with Customer Data Science teams to support predictive modeling and campaign analytics.
• Troubleshoot tagging, pixel, and data collection issues.
• Develop, maintain, and optimize Tableau reports and dashboards for segmentation, profiling, and campaign performance.
• Drive stakeholder adoption of data platforms across business units, vendors, and agencies.
• Educate users and agency partners on analytics tools and best practices.
• Maintain resource documentation (data dictionaries, activation guides, reference materials).
• Support integration with Google Cloud, GA360, DV360, and other enterprise MarTech solutions.

Requirements

• 6+ years in analytics, data platform management, or MarTech/AdTech consulting.
• Strong technical skills in data lakes, tagging, taxonomy design, and data activation platforms.
• Experience with BI tools (Tableau, Power BI) and customer data platforms.
• Knowledge of audience segmentation, attribution, and campaign measurement.
• Excellent communication skills to bridge technical and non-technical stakeholders.

Nice to Have

• Experience with data modeling and data visualization software proficiency.
• Consulting experience in marketing analytics environments.
• Experience with Google Cloud Platform, Data Lake, Data Warehouse, and Data Reporting.

Qualifications

• 6+ years in analytics, data platform management, or MarTech/AdTech consulting.