Marketing Director Commercial Group

About the Role

Key Responsibilities

• Identify and evaluate new business opportunities aligned with core capabilities and market trends.
• Collaborate with sales and product teams to develop go-to-market strategies for new products and services.
• Support strategic partnerships and alliances to expand market reach and drive revenue.
• Conduct competitive analysis to position the Commercial Group ahead of emerging trends and market shifts.
• Lead product lifecycle management from ideation through commercialization and post-launch performance analysis.
• Conduct in-depth market research, voice of customer (VoC) interviews, and competitor benchmarking to guide product development and positioning.
• Define and articulate value propositions that resonate with key customer segments and differentiate the brand in the market.
• Work cross-functionally with engineering, operations, and sales to prioritize and launch high-impact products.
• Partner with key customers to gain insights that influence product direction and value delivery.
• Develop customer segmentation and engagement strategies to deepen relationships and drive loyalty.
• Represent the voice of the customer in internal planning and decision-making.
• Develop and execute integrated marketing plans that align with business development objectives and brand positioning.
• Strengthen marketing communication through increased presence at industry trade shows, targeted social media strategies, and proactive public relations efforts.
• Oversee branding, messaging, and content creation for digital, print, and trade events.
• Manage marketing budget and measure the performance of campaigns to continuously improve ROI.
• Ensure consistency of brand messaging across all channels and platforms.
• Manage, mentor, and grow a high-performing marketing team.
• Develop and oversee the marketing budget, ensuring cost-effective investments and measurable returns.
• Report regularly on performance metrics to senior leadership.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred).
• 8+ years of progressive experience in B2B marketing, preferably in manufacturing or industrial markets.
• Proven track record of launching new products and entering new markets.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Exceptional communication and leadership skills with the ability to influence cross-functional teams.
• Experience working with DOTs or infrastructure-related markets is beneficial but not required.
• Ability to travel up to 50%.

Nice to Have

• Experience working with DOTs or infrastructure-related markets.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• MBA (preferred)

Benefits & Perks

• Competitive compensation
• Health, dental, vision, short & long-term disability, and life insurance options
• 401(k) with company match
• Paid time off and holidays
• Supportive and team-oriented work environment