Marketing Director, CVRM (LOKELMA)

AstraZeneca

Wilmington, DE

Full Time

Director

13 days ago

Job Description

About the Role

The Marketing Director for CVRM (LOKELMA) at AstraZeneca is responsible for leading the strategic direction and marketing execution for the brand in Wilmington, DE. The role involves transforming patient care by channeling scientific capabilities to impact patients with hyperkalemia, defining and measuring brand strategy across HCP & NPP segments, and collaborating with stakeholders to drive brand performance and growth.

Key Responsibilities

Lead the strategic direction and marketing execution for the brand
Develop an integrated channel marketing strategy for the disease state and brand
Guide the cross-functional Brand Working Group to achieve key milestones and ensure stakeholder alignment
Create detailed strategic and operational commercial plans that align with brand strategy
Collaborate on the strategic direction, design, execution, and measurement of all marketing strategies, tactics, and activities
Drive marketing strategies (BSP), brand positioning, core messaging, campaign development, sales integration, execution, and ROI analysis
Manage relationships with agencies, vendor partners, consultants, and third-party groups
Work with Insights and Analytics to identify actionable insights and performance trends
Ensure future promotional planning aligns with legal/regulatory compliance
Build sustainable relationships with thought leader advocates and customer advocacy groups

Requirements

Bachelor's Degree; preferably in business, marketing or the sciences
8 years of Pharmaceutical or Healthcare marketing and promotions experience
HCP marketing experience
Experience leading brand strategy and executing against it
Proven track record of delivering strategic and operational plans within a therapeutic or business area
Experience working within cross-functional business units
Strong communication and presentation skills
Demonstrated learning agility
Ability to successfully lead through ambiguity

Nice to Have

Advanced Degree
Successful experience leading change transformation
Experience in cross-channel, cross-customer marketing
Clinical experience in Cardiovascular Renal Metabolic therapeutic area, with a focus on hypertension
Experience in Market Access/Managed Markets - Strong understanding of local healthcare system pricing and reimbursement
Experience in Insight/Market Research

Qualifications

Bachelor's Degree in business, marketing, or sciences
8 years of relevant pharmaceutical or healthcare marketing experience

Benefits & Perks

Flexible work environment with a minimum of three days per week in the office
Opportunity to work in a diverse, innovative environment
Part of a growing pipeline focused on redefining patient care
Inclusive environment that values diversity and lifelong learning

Working at AstraZeneca

AstraZeneca fosters an inclusive, innovative, and results-driven culture that values diversity, collaboration, and continuous learning. The company emphasizes connecting different thinking, challenging perceptions, and empowering employees to push boundaries in science and healthcare. It promotes a flexible, supportive environment where employees are encouraged to realize their full potential and contribute to life-changing medicines for patients worldwide.

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