Marketing Lead Senior - Brand Consultant and Governance

About the Role

Key Responsibilities

• Act as the lead brand consult for creative execution across lines of business, channels, and departments, ensuring adherence to brand guidelines and quality.
• Support and administer ongoing brand education opportunities, identifying gaps in messaging and guideline adoption.
• Oversee brand change management, delivering brand-related communications throughout internal teams and touchpoints.
• Identify and foster brand and creative strategy learning opportunities, scaling understanding across product and experience offerings.
• Ensure a customer first lens is applied to all creative executions, rooted in insights and tied to marketing strategy.
• Act as the arbiter of the enterprise promotional item strategy, ensuring contextual relevance of the brand.
• Stay informed on brand measurement strategies and market dynamics to identify resonant, timely brand messaging opportunities.
• Lead development and execution of integrated, multi-channel marketing plans for products or initiatives.
• Support development and prioritization of business and marketing objectives, value propositions, and target segments.
• Translate business outcomes into marketing strategies and execute complex programs including advertising and internal communications.
• Coordinate with legal, compliance, finance, risk, and other partners; lead partnerships with agencies and internal teams.
• Act as a point of contact with product and digital teams to coordinate strategy and development.
• Ensure business programs and customer expectations are met through decision-making and leadership.

Requirements

• 8-10+ years consumer marketing experience with direct experience in shaping creative marketing campaigns.
• Strong creative development and production experience; experience leading relationships with internal and external agency partners.
• Experience in developing and executing integrated, multi-channel strategic marketing plans.
• Ability to translate business outcomes into marketing strategies and execute complex programs.
• Experience influencing budgets and coordinating with legal, compliance, finance, and risk teams.
• Ability to lead and influence cross-functional teams and build consensus in a matrixed organization.
• Strong relationship-building skills and customer-focused mindset.
• Knowledge of brand and creative strategy, market dynamics, and measurement strategies.

Nice to Have

• Advertising agency experience.
• Experience with content marketing, digital marketing, and marketing systems.
• Knowledge of marketing programs, strategies, and negotiation.

Benefits & Perks

• Medical/prescription drug coverage with HSA feature.
• Dental and vision options.
• Employee and spouse/child life insurance.
• Short and long-term disability protection.
• 401(k) with PNC match, pension, and stock purchase plans.
• Dependent care reimbursement, back-up child/elder care, adoption, surrogacy, and doula reimbursement.
• Educational assistance, including fully paid programs.
• Wellness program with financial incentives.
• Paid time off including maternity/parental leave, holidays, vacation days, and occasional absence days.