Marketing Lead Senior - Brand Consultant and Governance

About the Role

Key Responsibilities

• Act as the lead brand consult for creative execution across lines of business, channels, and departments, ensuring adherence to brand guidelines and quality.
• Support and administer ongoing brand education, identifying messaging and guideline gaps.
• Oversee brand change management and deliver brand-related communications internally.
• Identify and foster brand and creative strategy learning opportunities, scaling understanding across product and experience offerings.
• Ensure a customer-first approach in all creative executions, rooted in insights and tied to marketing strategy.
• Manage the enterprise promotional item strategy to ensure contextual relevance of the brand.
• Stay informed on brand measurement strategies and market dynamics to identify timely brand messaging opportunities.
• Lead development and execution of integrated, multi-channel marketing plans for products or initiatives.
• Support development and prioritization of business and marketing objectives, value propositions, and target segments.
• Translate business outcomes into marketing strategies and execute complex programs including advertising, sales content, and internal communications.
• Influence and coordinate with legal, compliance, finance, risk, and agency partners.
• Act as a point of contact with product and digital teams to coordinate strategy and development.
• Ensure business programs and customer expectations are met through decision-making and leadership.

Requirements

• Strong brand and creative sensibility.
• Big picture thinker.
• Respect for consistency with flexibility in application.
• Ability to build strong relationships and build consensus in a complex, matrixed organization.
• Excellent listening skills.
• Champions change and is energized by challenges.
• Ability to translate financial concepts into relevant customer needs.
• Advocates for the customer.
• Generates new ideas and helps implement new ways of working.
• Converts ideas into action.
• 8-10+ years of consumer marketing experience with direct experience in shaping creative marketing campaigns.
• Strong creative development and production experience, including working with internal and external agency partners.
• Advertising agency experience preferred.
• Bachelor's degree.

Nice to Have

• Experience leading relationships with internal and external agency partners.
• Industry relevant experience.

Benefits & Perks

• Medical/prescription drug coverage with HSA.
• Dental and vision options.
• Employee and spouse/child life insurance.
• Short and long-term disability protection.
• 401(k) with PNC match, pension, and stock purchase plans.
• Dependent care reimbursement account.
• Back-up child/elder care.
• Adoption, surrogacy, and doula reimbursement.
• Educational assistance, including fully paid programs.
• Wellness programs with financial incentives.
• Paid time off including maternity/parental leave, holidays, occasional absence days, vacation days.
• Additional benefits detailed on the PNC Total Rewards page.