Marketing Manager

About the Role

Key Responsibilities

• Manage end-to-end digital marketing campaigns from planning to execution, ensuring alignment with sales objectives and maximizing ROI through performance evaluation and data analysis.
• Mentor and manage a team, fostering cross-functional collaboration and continuous improvement, while building relationships with internal stakeholders, external vendors, and industry influencers.
• Lead the development and execution of comprehensive digital marketing strategies across SEO, SEM, website, email, video, and other channels to drive business growth, lead generation, and brand exposure for all NFI business lines.
• Drive the Account Based Marketing (ABM) strategy by developing integrated marketing campaigns.
• Monitor digital trends and competitor activities to inform strategy, refine lead generation efforts, and optimize customer acquisition across various channels.
• Use marketing automation tools (e.g., HubSpot, Salesforce) to scale and improve lead nurturing, conversion, and customer engagement.
• Manage advertising budget, allocate resources effectively, and report on campaign performance, ensuring budget optimization and growth results.
• Contribute to content creation (case studies, blogs, whitepapers, etc.) and ensure alignment with marketing strategies to nurture prospects and clients through the buyer journey.
• Collaborate closely with sales and account management teams to ensure marketing strategies convert to qualified leads and closed deals, while driving business success through innovative growth marketing initiatives.
• Evaluate user behavior and test acquisition strategies to maintain a competitive edge in growth marketing.

Requirements

• Minimum of 5-7 years of experience in B2B marketing, with a focus on growth marketing, digital marketing, demand generation, or performance marketing.
• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• Strong ability to analyze data and draw insights for decision-making and optimization.
• Experience with A/B testing and experimentation.
• Proficiency in various digital marketing channels including paid search, SEO, email marketing, social media, and content marketing.
• Experience using marketing automation tools (HubSpot), CRM systems (Salesforce), and data analytics platforms.
• Strong project management skills, able to prioritize and manage multiple campaigns with varying timelines.
• Excellent written and verbal communication skills, with the ability to present and communicate complex ideas clearly and effectively.
• Proven ability to lead a team and work cross-functionally.

Nice to Have

• Experience with digital trend monitoring and competitor analysis.
• Experience developing and executing Account Based Marketing (ABM) strategies.
• Experience in content creation and content marketing.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Benefits & Perks

• Base salary range of $85,000-$134,000 with an annual discretionary bonus targeted at 3%.
• Robust benefit program including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Paid Time Off, and Paid Parental Leave.