Marketing Manager

About the Role

Key Responsibilities

• Develop and execute comprehensive marketing plans aligned with business objectives.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Interact with Commercial and Product teams as well as customers to learn product and market needs for brand management.
• Interact with Investor Relations (IR) team to ensure alignment with corporate strategic messaging.
• Ensure consistent brand messaging across all channels and materials.
• Oversee and coordinate the development, creation, and implementation of marketing collateral, promotional content, technical sales literature, catalogs, product brochures, and digital content for online and printed media.
• Coordinate all promotional items purchased for the aftermarket group.
• Manage internal and external communications, including press releases, newsletters, and executive messaging in coordination with IR.
• Coordinate with IR regarding corporate website updates to align with the investor relations section of the website.
• Manage responses to electronic communications received via email, social media, and other online sources, and provide investor inquiries to IR.
• Oversee activities with industry trade publications including sales and technical articles.
• Build and maintain relationships with media, industry partners, and stakeholders.
• Lead digital campaigns including SEO/SEM, email marketing, and social media.
• Review websites and social media pages regularly to ensure content optimization, accuracy, and relevance.
• Develop and maintain social media campaigns using input from various company areas.
• Design or supervise the design of digital images, banners, charts, and graphics to enhance website appearance.
• Analyze campaign performance and optimize for ROI.
• Report on digital metrics and create KPIs to monitor digital tactics' success.
• Apply knowledge of database design standards and management.
• Plan and execute trade shows, product launches, and customer events.
• Coordinate with cross-functional teams for successful event delivery.
• Represent the company in meetings with outside partners including customers and vendors.
• Manage and mentor team members and external agencies.
• Collaborate with sales, product development, and executive leadership.
• Manage budgets and expenditures related to marketing communications.
• Maintain knowledge of automotive industry trends and regulatory environment.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).
• 5+ years of experience in marketing and communications, preferably in the automotive or manufacturing sector.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding and technical competency of digital marketing tools and analytics, including web analytics, online media, usability, eCommerce, and Web 2.0.
• Experience in Search Engine Marketing, PPC, and SEO strategies.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Nice to Have

• Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
• In-depth knowledge of social media platforms (Facebook, Instagram, LinkedIn in particular).
• Ability to interact proactively with peers and management.
• Proficiency with MS Office (Outlook, Excel, PowerPoint, Word).
• Experience with digital photography and videography.