Marketing Manager, Community & Social

Informa

Santa, ID

Full Time

Senior

85k-95k

11 days ago

Job Description

About the Role

The Game Developers Conference (GDC) is seeking a creative, connected, and highly organized Marketing Manager, Community & Social to grow and energize our global developer community 365 days a year. In this dual-focus role, you'll drive strategy and execution across GDC's organic social platforms and lead community management initiatives across spaces like Discord, Reddit, and other ecosystems. You'll be both a digital storyteller and a trusted community builder, shaping vibrant, inclusive environments where game developers feel seen, heard, and celebrated. This is a high-impact opportunity for someone who understands how online engagement can drive long-term brand love, loyalty, and advocacy. If you're fluent in internet culture, gaming discourse, and the power of a well-timed meme - or a well-handled Reddit thread - then this role is for you.

Key Responsibilities

Develop and implement GDC's year-round community engagement strategy across key platforms such as Discord, Reddit, WhatsApp, or others, based on audience needs and communication trends.
Actively engage in conversations across community and social platforms by responding to questions, monitoring trends, and maintaining a respectful, inclusive environment.
Build and maintain relationships with community members, influencers, superfans, and ambassadors to deepen connection, encourage user-generated content (UGC), and strengthen brand advocacy.
Launch and manage community-driven activations (e.g., AMAs, virtual meetups, contests, and partnerships), including oversight of GDC's Call for Partners and ongoing community partnership programs.
Surface community insights, audience sentiment, industry trends, emerging voices, and UGC opportunities to position GDC as an essential voice in game development and inform content, programming, and event strategy.
Track and report on community health, sentiment, and engagement KPIs.
Grow and manage our community through consistent engagement, social listening, and real-time platform management.
Own and execute GDC's organic social media strategy across LinkedIn, TikTok, Bluesky, Instagram, Facebook, Twitter/X, and YouTube.
Create and schedule engaging, on-brand content including session spotlights, announcements, UGC, memes, short-form videos, and GDC-produced materials such as research reports, whitepapers, and interviews.
Collaborate with marketing, creative, programming, and sales teams to align content with major campaigns, announcements, and partner moments.
Use data to optimize social content, cadence, and channel strategy to meet brand and campaign goals.
Support live social coverage during GDC and other marquee moments.

Requirements

Experience in community management, social media strategy, or related roles.
Strong understanding of online engagement, internet culture, and gaming discourse.
Ability to develop and implement social media and community engagement strategies.
Excellent communication and relationship-building skills.
Proficiency in social media platforms including LinkedIn, TikTok, Bluesky, Instagram, Facebook, Twitter/X, and YouTube.
Ability to analyze data and optimize content and strategy accordingly.

Nice to Have

Experience with community activations such as AMAs, virtual meetups, and contests.
Knowledge of gaming industry trends and communities.
Creative skills in content creation, including short-form videos and memes.