Marketing Manager

About the Role

Key Responsibilities

• Intimately understand each critical audience (investors, government partners, airlines, passengers) including their needs, barriers, and media channels.
• Own the development and execution of the marketing roadmap that directly supports Boom's business goals and connects with our critical audiences.
• Create the content plan, write and edit copy across channels including social media, email newsletter, blog, and website.
• Spot opportunities to elevate Boom's voice and jump on them, whether that's a tweet or an event.
• Build relationships with influencers who can amplify our story and open doors.
• Manage major events, from XB-1's supersonic flight to conferences—owning strategy, messaging, and impact.
• Ensure brand consistency across everything—what we say, how we say it, and where we show up.
• Collaborate with the design team to bring ideas to life—website, newsletters, social, and more.
• Use data to evaluate what's working, what's not, and what to do next—acting on metrics, not just reporting.
• Dig into industry trends, competitive moves, and stakeholder behavior to shape our marketing strategy with real insight.

Requirements

• Proven track record of building brands, creating bold marketing strategies, and targeting B2B2C audiences.
• Experience developing compelling brand and marketing strategies grounded in consumer and customer insights.
• Deep experience in digital and content strategy (social, website, email, etc.).
• Analytical skills to measure and optimize performance across digital and social channels.
• Strategic thinking skills and the ability to convey strategy effectively to colleagues and leadership.
• A result-oriented problem solver and strategic thinker, with a strong bias for action.
• High emotional intelligence, a collaborative team player with strong interpersonal skills, and ability to work well in a cross-functional team environment.
• Strong business understanding and ownership for driving business growth.
• Ability to thrive in ambiguity, pivot with changing dynamics, and manage multiple projects simultaneously.
• Strong presentation skills.
• Excellent spoken and written communication and editorial skills.
• High attention to detail.

Nice to Have

• Experience in a fast-space, high growth startup environment and/or aerospace industry.
• Expertise in both B2B and B2C audiences.

Qualifications

• Experience in digital and content strategy.
• Proven ability to develop and execute marketing strategies targeting B2B2C audiences.

Benefits & Perks

• Base salary range of $136,000 - $165,000 per year, with actual salary based on location, experience, and performance.
• Long-term incentives/equity.
• Flexible PTO policy.
• Many other progressive benefits.